Ethical Outback Wool

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Ethical Outback Wool Our goal is to produce the most natural, high quality products, presenting the true characteristics of wool straight from our sheep at Coonong Station.

Ethical Outback Wool was created by Sophie, Kimmy and Maggie with a goal to produce the most natural woollen products from Coonong Station's very own Merino wool. As mothers and agricultural business managers ourselves, we are involved in the whole production of Ethical Outback from lambing to shearing to spinning and knitting. We believe in producing a quality, ethical product that reflects the true natural characteristics of Coonong Station, the only Certified Humane Wool producer in Australia. Our aim is to showcase the true characteristics of Merino wool without the use of any added chemicals or acids directly from our family to yours. We hope you love Ethical Outback Wool as much as we do.

30/10/2026

One scarf, endless possibilities 🤍

From elevating a classic black dress to adding a soft, natural touch to your everyday outfits, our Merino wool scarf is a versatile piece you’ll reach for season after season.

Timeless, effortlessly elegant and luxuriously soft.

Discover your new favourite accessory through in ethicaloutbackwool.com.au ✨

Nature made this colour. We simply kept it 🤎Some of our Merino sheep naturally grow darker fleece, creating beautiful sh...
22/10/2026

Nature made this colour. We simply kept it 🤎

Some of our Merino sheep naturally grow darker fleece, creating beautiful shades of brown without the need for added dyes.

At Coonong Station, we value the natural characteristics of our wool — from the sheep that grow it to the garments it becomes.

No added dyes. No chemicals. No acids.

Just naturally coloured Merino wool, transformed into beautiful Australian-made knitwear.

From our sheep to your wardrobe.

🩵 Today, we celebrate the women who help shape rural Australia and inspire the future of our brand Meet Sophie & Maggie,...
14/10/2026

🩵 Today, we celebrate the women who help shape rural Australia and inspire the future of our brand

Meet Sophie & Maggie, the women whose work, passion and connection to the land help bring Ethical Outback Wool to life.

From Coonong Station to every garment we create, their story is woven into everything we do 🤍

Naturally brown. Naturally beautiful 🤎Our Paisana Poncho is made with naturally coloured Merino wool, allowing the true ...
13/10/2026

Naturally brown. Naturally beautiful 🤎

Our Paisana Poncho is made with naturally coloured Merino wool, allowing the true character of the fleece to shine through.

No added dyes. No unnecessary colour. Just the natural beauty of the wool.

Featuring a detailed cable knit and a soft cowl neck, Paisana is a timeless layer made to bring warmth, texture and effortless style to your wardrobe.

Natural Brown Merino Wool · Australian Made

Discover Paisana through the link in our bio.

07/10/2026

Buy 2 Merino scarves, get 1 FREE 🧣

Choose from a range of beautiful colours and enjoy our special offer: Buy 2 scarves and get 1 FREE.

Soft, lightweight and naturally breathable Australian Merino wool: perfect for those cooler spring days 🌷

Shop the promotion now at Ethical Outback Wool

Some colours don’t need to be created. They already exist in nature. 🤎Our Belle Jumper in Brown is made with naturally c...
05/10/2026

Some colours don’t need to be created. They already exist in nature. 🤎

Our Belle Jumper in Brown is made with naturally coloured Merino wool from our sheep at Coonong Station.

No added dyes, chemicals or acids — just the natural colour and character of the wool.

Soft, breathable and beautifully natural.

Belle Jumper · Brown
Australian Merino Wool · Australian Made

Discover the collection through the link in our bio.

Special Offers on Our Baby Collection! 🤍Enjoy special prices on our Baby Bundle, Little Roo Blanket and Pure Merino Swad...
02/10/2026

Special Offers on Our Baby Collection! 🤍

Enjoy special prices on our Baby Bundle, Little Roo Blanket and Pure Merino Swaddle.

Made from naturally soft, breathable Australian Merino wool, they’re perfect for keeping your little one comfortable every day.

Shop now and discover our baby essentials at special prices.

Available at Ethical Outback Wool ✨

The story of our wool begins long before it becomes a sweater. 🐑It begins at Coonong Station, with the sheep we raise an...
28/09/2026

The story of our wool begins long before it becomes a sweater. 🐑

It begins at Coonong Station, with the sheep we raise and care for, and the wool we grow right here.

From our farm to your wardrobe.

Why invest in Merino? Because quality, versatility and natural fibres never go out of style. 🐑And for a limited time, di...
24/09/2026

Why invest in Merino? Because quality, versatility and natural fibres never go out of style. 🐑

And for a limited time, discover selected pieces during our Merino Winter Week.

Address

Urana, NSW
2645

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