Sorella Store

Sorella Store A destination for stylish, comfortable, everyday and affordable fashion.

Meet Emma, our resident dancing queen 💃! Always bringing the moves, loves a full store re-merch, and is a burst of energ...
01/06/2026

Meet Emma, our resident dancing queen 💃! Always bringing the moves, loves a full store re-merch, and is a burst of energy on a Friday or Saturday!

What’s one thing customers always ask you for help with?
Jeans! I recommend lots of time for try-ons, being well-caffeinated and having an open mind. What’s ‘on trend’ may not necessarily be right for you (and that’s ok!), what suits your body and makes you feel fabulous is!

What’s your most-used phrase at work?
“I need to try that on!”

What would your colleagues say is your signature move?
Dancing - with the vacuum, in the front windows while changing the mani’s or when Beth’s trying to film socials content 🤭!

What’s something in your handbag that might surprise people?
For a long time it was a sewing kit to sew ribbons on ballet pointe shoes. It’s been quite a while since I’ve needed that so I finally took it out 😂!

What item have you owned the longest in your wardrobe?
A classic grey wool coat. It moved across the country with me, survived an overseas trip, made it through 2 pregnancies, and it’s still as chic as ever!

What piece do you think every woman should own?
A tailored pair of black pants with belt loops. Absolutely endless outfits. Dress them up or down, with sneakers, heels or boots - they can do it all. F&N Andies have been my go-to for 3 years now👌🏻.

What’s an unpopular opinion you have?
That orange cream is the best biscuit in the Arnott’s family pack 😂!

Are you weekend ready? Stay warm in our range of soft sweaters. Perfect for kids sports or lazy days on the couch
29/05/2026

Are you weekend ready? Stay warm in our range of soft sweaters. Perfect for kids sports or lazy days on the couch

28/05/2026

5 ways Beth is styling the new Chocolate Noah Pants from

Things I don’t care about as a boutique owner:• If you’re “just browsing” ,take your time, we love a slow shop• Trying o...
24/05/2026

Things I don’t care about as a boutique owner:

• If you’re “just browsing” ,take your time, we love a slow shop
• Trying on 15 outfits and only loving one , that one is the win
• Changing your mind 3 times -honestly, same!
• Not sticking to “your size” . sizing is a suggestion, not a rule
• Coming in with no idea what you want, that’s where the magic happens, I do love a challenge!
• Falling in love with something you didn’t plan to buy- my favourite thing!

What I do care about?
That you walk out feeling confident, comfortable, and a little bit obsessed with what you chose. Because simply that’s why I started Sorella , Beth x

22/05/2026

Weekend ready in soft cosy fleece and chunky knits from

20/05/2026

Cosy knits & gorgeous coats, to get you ready for the chilly weather! Limited sizes available

20/05/2026

The Ovens River Hanger Club is on again!
Sunday 7th June, 9:00am - Midday. Grab a coffee, head around the back and grab a steal!

You’ll find plenty of pre-loved, barely worn & new items available! We love seeing so many styles & a range of sizes from lots of local vendors.

We’ll have a stall with lots of staff outfits that have barely been worn, so get down and grab a bargain!

Join us for our Winter Styling Night with Becky Fulton from .style__ Winter is the perfect time to refresh your wardrobe...
19/05/2026

Join us for our Winter Styling Night with Becky Fulton from .style__

Winter is the perfect time to refresh your wardrobe and rediscover your style as your lifestyle, confidence and taste evolve through your 30s, 40s & beyond.

Spend the evening with Becky Fulton, founder of .style__ , as she shares expert styling advice to help you:

✨ Dress confidently for your shape
✨ Discover Winter trends that truly work for you
✨ Build a wardrobe you love and actually wear

Thursday 11th June
5:30pm – 8:00pm

Becky will also provide personalised styling tips for each attendee, plus you’ll receive a copy of her brand new Autumn/Winter eBook !

🥂 Champagne on arrival
🎟️ Exclusive store discounts + a beautiful gift bag included
❤️ Limited tickets available to keep the evening intimate

Book now via the link in our bio, through our website, or send us a DM for the ticket link or any questions

Our  sweaters are always a fav! Loved by all. Soft, cosy & practical. Available in lots of different colours and styles-...
17/05/2026

Our sweaters are always a fav! Loved by all. Soft, cosy & practical. Available in lots of different colours and styles- instore and online

Address

42 Reid Street
Wangaratta, VIC
3677

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 9am - 1:30pm

Telephone

+61422423392

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