01/08/2026
Life Lately... 🥰
This year has absolutely flown by, and we're already starting to prepare for the busiest time of the year!
Whether you've popped into the shop recently or it's been a little while, I thought I'd give you a little life and shop update.
Back in March, our family welcomed another beautiful little boy, Noah 💙
Between pregnancy, the tiredness, the sickness, and everything else that comes with growing a tiny human, the last year has been a whirlwind. Somehow Noah is already 4 months old!
You'll now find him hanging out with me in store every Tuesday, Wednesday and every second weekend, while our amazing girls, Laura and Meg, get a well-deserved break after doing such an incredible job keeping Little Ellie running while I was away. I honestly couldn't have done it without them 👏
Over the next few months we've got lots of gorgeous summer babywear arriving, and we've just restocked one of your favourites – our Little Ellie Corduroy Collars & Leashes in all your favourite colours. 🐾
One thing I've loved lately is reconnecting with so many of our Little Ellie stockists. Some I hadn't spoken to since 2023! It's funny how life happens—especially with mum brain and now two little ones—but it's amazing how you can pick up a conversation as though no time has passed at all.
For those who may not know, Little Ellie is still for sale ❤️
With two little boys now, two dogs, and two businesses, I'd love to see someone else take over this little dream of mine and give it the time and energy it deserves. There's no rush—we're still here doing what we love—but if the right person came along, I'd love to see Little Ellie continue to grow.
Retail is definitely tough at the moment. There are so many businesses for sale or closing their doors, and it's a reminder of just how important it is to support your favourite local businesses whenever you can. Every purchase, every share, every recommendation and every friendly chat means more than you know.
If there's something you've been waiting to see back on our shelves, let us know! We love hearing what you'd like us to stock, and we're always happy to keep you updated on restocks.
Two beautiful boys. Two dogs.
Some days you don't have all the answers. You don't always get the balance right. You simply take each day as it comes, give it your best, and keep showing up.
Little Ellie has always been more than just a shop to me—it's been a dream, a community, and a place that's grown alongside our family. Whether you've been with us since the beginning or you've only just discovered us, thank you for supporting our little family business. Every visit, every purchase, every message and every recommendation means the world.
We can't wait to see what the rest of the year brings... and yes, Christmas is going to be a good one! 🎄💛
