10/05/2026
Today’s Mother’s Day post isn’t about Guzel.
It’s about the woman behind the reason Guzel exists at all.
Before Guzel, there was Shui Shuta.
Long before the clothing scene became what it is today, Shui Shuta was already doing things ahead of its time. Bringing clothes from India and Pakistan, tailoring pieces, building a space for fashion before online pages, influencer marketing, or “brand culture” even existed in Bangladesh the way it does now.
Shui Shuta was my mother’s business.
A single mother with no roadmap, no safety net, and honestly, no one believing she could do it.
After my father passed away, she made a decision that changed both our lives. In a culture where widowed women are often pressured into remarrying for survival or security, she chose something else. She chose independence. She started a business so she could stand on her own feet and raise her son on her own terms.
When she first told her family she wanted to start a business, one of her brothers said,
“Does my sister even know how to cross a road?”
It wasn’t meant as a joke. It was genuine concern.
And the truth is, back then, she probably didn’t.
Years later, she was walking across cities alone just to keep that business alive and raise me on her own terms.
That business became another child to her. She nurtured it so she could feed and raise her actual child. Me.
As time passed, online businesses started booming and stores like Shui Shuta struggled to survive. My mother came to me asking for help to build an online presence for the brand. Back then, I didn’t understand digital the way I do now. I didn’t understand how important that shift was.
Slowly, Shui Shuta faded away.
And during its final years, Guzel quietly began from the back end of that same business.
My mother took me fabric sourcing at 7AM before markets opened. She invested in a business I barely understood myself. She trusted me before there was anything to trust.
Everything people know today as Guzel was built on the sacrifice of a woman who spent her life building for my future.
After Guzel started growing, I was barely home. Some nights I’d leave for the factory at 1AM and return around 4AM. She’d stay home alone, worrying constantly, but still helping behind the scenes every single day.
Even today, she handles all the finances. Truthfully, I still don’t even know how much we make unless she tells me.
People see Guzel today and think it started with me.
It didn’t.
It started with a single mother who was brave enough to keep walking, even when people thought she couldn’t cross the road.
Happy Mother’s Day, Ma.
Guzel was yours long before it was ever mine.
