16/04/2026
We Are Hiring: Digital Marketing & Growth Lead
đ ī¸ Key Responsibilities
1. Performance Marketing & Sales Scaling:
Meta & Google Ads: Manage and scale high-converting ad campaigns across Facebook, Instagram, and Google.
Advanced Targeting: Utilize custom and lookalike audiences to ensure precision targeting.
Remarketing & Retargeting: Build robust retargeting funnels on Meta and Google to maximize e-commerce conversions.
Shopping Ads: Effectively manage Google Shopping and PMax (Performance Max) campaigns tailored for apparel e-commerce.
2. Organic Growth & Brand Identity:
SEO: Drive organic traffic and improve website ranking through strategic on-page and off-page SEO.
Community Building: Build and maintain a strong, loyal community of premium streetwear enthusiasts (via Facebook Group, Discord, or WhatsApp).
Content Strategy: Oversee social media management by developing and scheduling a structured content calendar.
Launch Strategy: Design specialized launch campaigns for new collections and exclusive 'product drops'.
3. Retention & Multi-Channel Marketing:
Email Marketing: Set up automated email flows and newsletters to increase Customer Lifetime Value (LTV).
Affiliate & PR: Build relationships with fashion bloggers and influencers for premium brand positioning and develop an affiliate marketing channel.
4. Analytics & Market Intelligence:
Data Analysis: Analyze data from Google Analytics and tracking pixels to continuously optimize campaigns.
Market Research: Monitor global streetwear trends and conduct competitor analysis to keep the brand ahead of the curve.
Creative Briefing: Provide data-driven directions and psychological 'hooks' to the creative team (Video Editors & Designers) for highly engaging ad creatives.
đ KPIs & Success Metrics
Your success in this role will be measured by:
ROAS Target: Achieving the desired Return on Ad Spend against the marketing budget.
Traffic Growth: Consistent MoM growth in both paid and organic website traffic.
Conversion Rate: Continuous improvement of the websiteâs conversion rate.
Retention Rate: Growth in returning customer rate and email subscriber count.
đ Requirements
Education & Skills: A Bachelorâs degree is highly preferred. However, exceptional e-commerce scaling results and a strong portfolio will be given the highest priority.
Technical Expertise: Hands-on proficiency in Meta Ads, Google Ads, Google Analytics, and e-commerce CMS.
Brand Alignment: A clear understanding of premium streetwear, 'drop culture', and minimalist aesthetics.
đŠ How to Apply
If you are ready to take on this challenge, please fill out the application form and attach your updated CV (PDF) & portfolio links here:
đ Apply Here: https://forms.gle/a28e4PfLWNHTvCEF7
For any queries, you can reach us at: [email protected]
Only shortlisted candidates will be contacted
