28/02/2019
Dear Customers, Employees, Patrons and Well-wishers!
We started our journey of Goponjinish in 2012. We dreamt of bringing decency in the buying process of things those are useful but awkward to buy from physical shops. We listed contraceptives, female undergarments and hygiene products initially. We wanted to make sure people may take their time, study the features, weigh between options, and take an informed decision to get the right product in right size.
Although some of the net-surfers associated the name and the site with illicit items, eventually most of the people understood that goponjiinish is after all an e-commerce site to buy regular products. It is here to solve a problem, a social problem, I dare say.
What went wrong? On the course of our journey we realized that female undergarments and contraceptives, worldwide in general are s*xualized. To boost the sale, brands and retailers don't just sell the features and comfort, but associate s*x appeal to their products, too. Ethically we found this contradictory to our original vision. Among many other things like seize of revenue growth, failure to effectively diversify etc., this was the dealbreaker. So, we decided to close.
We thank near to 20,000 of our customers who made tens of thousands of purchases and got benefited from numerous products. I thank my past and present employees who put their trust and hard work in this idea. We thank our partners like Pathao, Sundarban, DBBL, EBL, bKash, suppliers and many others for being part of this wonderful journey.
We believe life is but a journey, and the journey of GJ was an exciting and fulfilling one. I believe this was same for you. If not, I take the responsibility and apologize for any inconvenience or agony that might be caused from activities of GJ. I assure you those were not intentional and never meant for. Can we please forgive each other and move forward, for the sake of a happier future?
We will keep our email address [email protected] active for next two months i.e. till Apr 30, 2019. Valid complaints about products will be addressed. General feedback will be read, but not guaranteed with a response.
Wish you all a brighter future!
Shaer Hassan
CEO, Nascenia
Co-founder, goponjinish.com