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CUUP CUUP: a collection of bras expertly conceived with an uncompromising approach to design, fit, and performance.

Because your comfort is the priority.
13/10/2026

Because your comfort is the priority.

11/10/2026

No foam. No fuss. Just support. The Demi T-Shirt Bra reimagines the everyday with an elegant neckline and molded 3D spacer cups for smooth, non-creasing coverage.

Straps are optional. The support stays.
10/10/2026

Straps are optional. The support stays.

08/10/2026

Made to support your shape, exactly as it is.

Cozy when you’re staying in. Supportive when you’re heading out.
06/10/2026

Cozy when you’re staying in. Supportive when you’re heading out.

04/10/2026

Meet the Balconette—the bra loved by It-girls everywhere 🤍

Simple and supportive.
03/10/2026

Simple and supportive.

01/10/2026

Want to feel for yourself what the hype’s all about? Comment “SUPPORT” to receive a link to our award-winning bras.

Up close with our luxuriously soft, iconically chic Balconette Mesh Bra.
30/09/2026

Up close with our luxuriously soft, iconically chic Balconette Mesh Bra.

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Rajshahi Division

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