CUUP

CUUP CUUP: a collection of bras expertly conceived with an uncompromising approach to design, fit, and performance.

30/08/2026

Designed in-house and printed on soft mesh, our new Toile print reimagines the timeless motif with a sense of whimsy.

Your bra called. It wants to be seen.
29/08/2026

Your bra called. It wants to be seen.

Things we find chic.
27/08/2026

Things we find chic.

25/08/2026

A little Balconette peeking through is always a good choice. Styled by Alex Herzog 🤍

We love seeing how you wear CUUP.
23/08/2026

We love seeing how you wear CUUP.

22/08/2026

So comfortable, you’ll forget it’s there. That’s our Scoop bra.

18/08/2026
It might be time for a new bra. Swipe to see if your bra passes the wear test.
16/08/2026

It might be time for a new bra. Swipe to see if your bra passes the wear test.

15/08/2026

Consider this your sign to make our new Racerback Mesh bra your wardrobe’s newest supporting player.

Too hot for heavy layers.
13/08/2026

Too hot for heavy layers.

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Rajshahi Division

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