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When it's time to pack away the cold-weather wardrobe, there are a few key things you can do to keep your wool perfectly...
20/07/2026

When it's time to pack away the cold-weather wardrobe, there are a few key things you can do to keep your wool perfectly preserved. ☀️

Follow the Wash-Dry-Seal method:

1️⃣ Use a Dedicated Wool Detergent: Standard detergents often contain harsh enzymes or optimal brighteners that can strip the natural protective layers of the wool fibre. Always choose a gentle, pH-neutral detergent specifically formulated for wool.
2️⃣ Dry it Flat: Never hang a wet wool sweater—the weight of the water will stretch the fibres out of shape. Lay it flat on a clean towel away from direct sunlight. Ensure it is 100% dry; any trapped moisture can invite mildew.
3️⃣ Pack in Airtight Containers: Skip the cardboard boxes or fabric bags, which pests can easily chew through. Instead, store your clean, dry woollens in tightly sealed, airtight plastic or glass containers.

Taking these extra few minutes now ensures your winter favourites remain pristine, dust-free, and exactly as you left them.

IWTO's 95th Congress brought together the global wool community for a week of dialogue, data and shared ambition,  hoste...
16/07/2026

IWTO's 95th Congress brought together the global wool community for a week of dialogue, data and shared ambition, hosted with wonderful hospitality by Dalang, and including delegates' first-ever basketball game together.

We also launched the Green Book here, a project that reflects the industry's shared commitment to advancing the environmental case for wool through science-based evidence.

As always, market and manufacturing trends were well received across the room. Emerging market signals included rapid growth of the health and wellness sector in China and of wellness in general globally. This is a space where wool can shine!

Overall, the mood across the Congress was positive, supported by strong prices across the supply chain. We were proud to have a group of 16 awesome young professionals in the programme this year (and their mentors!).

IWTO thanks Dalang, China Wool Textile Association, China National Textile and Apparel Council, and all delegates for their engagement and contribution to a productive Congress.

New Zealand is the world's third-largest wool producer, with 23.4 million sheep delivering an annual clip of around 115,...
13/07/2026

New Zealand is the world's third-largest wool producer, with 23.4 million sheep delivering an annual clip of around 115,000 tonnes of raw wool. The majority of New Zealand's flock is dual-purpose, crossbred sheep, making New Zealand the world's largest producer of strong wool, perfect for interior textiles. Mid-micron sheep account for 9% of the flock, and fine wool breeds 6%.

New Zealand's welfare architecture is anchored by the Animal Welfare Act (1999), which sets out the responsibilities of owners and persons in charge of animals to provide for their physical health and behavioural needs. The Safe Sheep Shearing Standards (2016) detail roles and responsibilities throughout the wool harvesting process.

Two specificities stand out. First, New Zealand has a zero-tolerance approach to mulesing, legally enforced under the Animal Welfare (Care and Procedures) Regulations 2018, which explicitly prohibit the practice.

Second, New Zealand was the first country in the world to launch a national wool certification programme: the New Zealand Farm Assured Programme (NZFAP) provides assurance of integrity, traceability, animal health and welfare, on-farm practices, and biosecurity, backing the authenticity of every kilo of New Zealand wool.

Source: IWTO Specifications for Wool Sheep Welfare 2026

How can it be that environmental accounting tools rank wool as more damaging than synthetic fibres made from fossil fuel...
10/07/2026

How can it be that environmental accounting tools rank wool as more damaging than synthetic fibres made from fossil fuels?

In fact, the science says otherwise! And it's because of how things are measured.

Here's what's going on:
→ Conventional life cycle assessments were built for linear, fossil-fuel-based systems. They don't account for wool's biogenic carbon, the CO₂ naturally captured from the atmosphere during sheep grazing.
→ LCAs also miss wool's biodegradability, which locks carbon back into soil instead of releasing it for decades like synthetics do. They fail to credit the regenerative systems that wool grazing supports.

The IWTO Green Book contains peer-reviewed science that explains this accounting gap and reveals wool's true environmental story. A must-read for all of us who care about wool 💚

📖 **Get the Green Book here** → https://iwto.org/resources/greenbook/

The IWTO Green Book is launched!At the our Congress in China, we released the first edition of the IWTO Green Book, a la...
08/07/2026

The IWTO Green Book is launched!

At the our Congress in China, we released the first edition of the IWTO Green Book, a landmark initiative to create a global framework for wool's environmental impact and traceability.

Wool's carbon footprint has been badly misjudged. Metrics today rank as far worse for the planet than synthetics, based on LCA tools were built for factories, not biological systems. Properly accounting for that shows a much different footprint for wool products.

The IWTO Green Book is now available for official download. Please visit https://iwto.org/resources/greenbook/ or access the direct link via the Linktree URL in our bio.

🐑 The Wool March: 450km for the Future of Shepherds and FlocksShepherds and sheep flocks are an indispensable to biodive...
06/07/2026

🐑 The Wool March: 450km for the Future of Shepherds and Flocks

Shepherds and sheep flocks are an indispensable to biodiversity and the preservation of our natural landscapes. But they are often overlooked.

To raise awareness for these dedicated individuals, a group of advocates is organizing the Wool March, from Texel in the Netherlands to the European Parliament in Brussels.

The brainchild of designer and advocate Cynthia Hathaway, the Wool March aims to protect the vibrant cultural heritage of mobile sheep farming. These flocks are at serious risk of disappearing, and with them, we would lose not only a way of life but the health of the landscapes to which they contribute.

Starting the last week of August 2026, shepherds from the Netherlands, Germany, and Belgium will carry the baton toward Brussels, arriving October 13th.

👉 Check the official Wool March website for route details: www.woolmarch.com

European sheep farming sits inside one of the most rigorous regulatory environments anywhere. The EU is home to approxim...
03/07/2026

European sheep farming sits inside one of the most rigorous regulatory environments anywhere. The EU is home to approximately 57 million sheep across 300 breeds, with production concentrated in France, Romania, Greece, Spain, and Italy. The sector operates under the Common Agricultural Policy, EU regulations, and national directives covering feeding, housing, transport, and veterinary care, alongside sustainability, traceability (via electronic ID), and tightly controlled antibiotic use.

➡️ A defining specificity: in Europe, wool is considered a *co-product* of sheep farming, with meat and milk as the primary outputs. That means the environmental impact of farming is shared across all products, reducing the footprint attributed to wool, a point repeatedly confirmed by life cycle assessments.

➡️ Although EU regulations do not explicitly prohibit mulesing, the practice is not carried out in Europe. Annual shearing is mandatory and is performed by trained professionals operating to welfare standards aligned with WOAH's principles and the Five Freedoms.

➡️ Beyond the flock, sheep farming plays a wider role: landscape management, wildfire prevention, biodiversity conservation, and the socio-economic vitality of rural areas. In France, as across the EU, the sheep are part of the territory.

Source: IWTO Specifications for Wool Sheep Welfare 2026

As we head into summer, it’s time to pack away those cosy winter sweaters. But before you tuck them into dark closets, t...
29/06/2026

As we head into summer, it’s time to pack away those cosy winter sweaters. But before you tuck them into dark closets, there is one non-negotiable rule you need to know.

The absolute most important thing you can do? Wash them first. 🧼

Even if a sweater looks clean or you only wore it once, microscopic traces of skin cells, sweat, and food oils linger on the fibres. To clothes moths and silverfish, these invisible spots are a gourmet dinner. Pests aren’t actually attracted to the wool fibre itself, they are hunting for the organic nutrients left behind by wear!

By washing your woollens before they go into hibernation, you completely remove the food source, keeping your favourite knits safe from unexpected holes come autumn.

Check back for next step: how to properly wash and prep your garments for safe packing! 👇

Good morning from Dalang! ☀️ Day 1 is officially underway!Our Congress morning begins with wool sports and lychee tastin...
24/06/2026

Good morning from Dalang! ☀️ Day 1 is officially underway!

Our Congress morning begins with wool sports and lychee tasting (the local treat!) before heading to the Dalang Exhibition Centre for our first industry visit of the week.

Coming up this afternoon:
The official Congress Opening. We’ll hear from global industry leaders and welcoming our Young Professionals. We will launch our new Green Book, a comprehensive resource for wool's eco-credentials, and wrap up with a Wool Manufacturing Forum.

Whether you attend in person or tuning in online, we are ready to shape the future of the industry together. Let’s get started!

Tomorrow, June 23th, marks the start of the 95th IWTO Congress with Pre-Congress Day  and our members-only working group...
22/06/2026

Tomorrow, June 23th, marks the start of the 95th IWTO Congress with Pre-Congress Day and our members-only working group meetings. These sessions are the heartbeat of our organization, where experts and industry leaders gather to set the standards for wool’s future.

📍 Dalang, the knitwear capital
We are excited to welcome our delegates to the Royal Garden Hotel in Dalang. Over the next few days, we will dive into our theme: "Knitting for Tomorrow: Wool and Well-Being in the Digital Age."

🐑 What to expect as we kick off:
➡️ Innovation in Motion: Exploring Dalang’s massive cluster of 28,000+ textile businesses.
➡️ Global Connection: Connecting with colleagues from every corner of the wool supply chain.
➡️ Hybrid Access: A warm welcome to our online participants joining us digitally from around the world!

The stage is set in China’s No. 1 Knitting Village. It’s time to explore how wool will lead the way in sustainability, wellness, and digital transformation.

🌐 Not registered yet?
There is still time to join us virtually! Head to our website to secure your online pass and be part of the conversations shaping the industry. ➡️ https://chk.me/5Ybri9Y

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