Good Wool Story

Good Wool Story We offer responsibly sourced & made Mongolian wool products. 🤝
We preserve the environment.

Mongolia, from where you can find the finest quality cashmere fiber, is facing an ecological disaster as the global demand for cashmere grows. According to the National Report on the Rangeland Health of Mongolia, 65 percent of its grassland has been degraded. Fortunately, most of the altered rangeland can be recovered if we take the right measures starting from now. At Good Wool Story, we believe

in slow fashion, where the environment and the people at the bottom of the supply chain do not need to pay the price. By backing us you will directly contribute towards our mission to regenerate the deteriorating grassland in Mongolia, and to support the heritage of the nomadic way of living, while enjoying our luxurious products. We are a small start-up with an ambition to do the business the right way from the very beginning. The fashion industry of today has become one of the largest polluters in the world. We need to act now in order to save the planet and keep our integrity as a humanity.

Meet your new everyday favourite: the mini half-moon bag that carries more than you’d expect while sitting effortlessly ...
28/05/2026

Meet your new everyday favourite: the mini half-moon bag that carries more than you’d expect while sitting effortlessly close to the body.

A new brand in our shop!Rooted in both German minimalism and Spanish craftsmanship, Ann Kurz creates timeless leather ba...
26/05/2026

A new brand in our shop!

Rooted in both German minimalism and Spanish craftsmanship, Ann Kurz creates timeless leather bags designed to last beyond trends.

Since 2015, each piece has been carefully handcrafted in a family-run workshop in Elche, Spain.

Using responsibly tanned leather and recycled materials, the brand embraces a slow-fashion approach that values quality, sustainability, and local craftsmanship.

Elevate your everyday style with consciously crafted leather pieces by Ann Kurz ❣

23/05/2026

A belated reel showcasing some of the new collection pieces

We will open on Sunday (24 May) and Monday (25 May).

See u then ☺️

22/05/2026

Time to change my outfit to a summery one. I still do layers on the top, cuz our shop is nice and cool inside. So if you want to scape the heat in the coming days, come to ours to shop in a naturally breezy temps 😘

We are looking forward to sunnier and warmer week ahead 👀Today open between 1pm - 5pm 🕐All new high-summer collection is...
14/05/2026

We are looking forward to sunnier and warmer week ahead 👀

Today open between 1pm - 5pm 🕐

All new high-summer collection is awaiting for you in the store 👗

See you soon 😊

Huge thanks to  for letting us show off our biz! We're stoked to see the final product 🙌. Shoutout to Sybille, Felicia, ...
14/05/2026

Huge thanks to for letting us show off our biz! We're stoked to see the final product 🙌.

Shoutout to Sybille, Felicia, and Roxy for their time, effort, and most importantly, their shopping spree at our store 😂👍. Hope you guys love your goodies! 🤞😊

Ontdek hoe Good Wool Story de Saturn 1000F2 gebruikt om makkelijke betalingen in de winkel in België mogelijk te maken. Ontdek de oplossing.

An absolute head-turner of a dress! Wait till you see the back 🥵, and the best part about it is that you can make 4 diff...
13/05/2026

An absolute head-turner of a dress! Wait till you see the back 🥵, and the best part about it is that you can make 4 different dresses with this one dress 😮.

100% organic cotton

OS

€ 135,-

Classic and effortless Tinto dress from Suite13Lab is our favorite for the coming summer.55% Linen, 45% EcolivaXS - XL€ ...
12/05/2026

Classic and effortless Tinto dress from Suite13Lab is our favorite for the coming summer.

55% Linen, 45% Ecoliva

XS - XL

€ 135,-

01/03/2026

Sunny winter days call for fewer layers, and a little wool sock trick to keep you cozy in style ☀️🧦

07/02/2026

📦 Our first Spring/Summer pieces are here.

Adres

Nederkouter 120
Gent
9000

Openingstijden

Dinsdag 11:00 - 18:00
Woensdag 11:00 - 18:00
Donderdag 11:00 - 18:00
Vrijdag 11:00 - 18:00
Zaterdag 11:00 - 18:00

Meldingen

Wees de eerste die het weet en laat ons u een e-mail sturen wanneer Good Wool Story nieuws en promoties plaatst. Uw e-mailadres wordt niet voor andere doeleinden gebruikt en u kunt zich op elk gewenst moment afmelden.

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