Team Sunday

Team Sunday We are the #1 reference in Europe for premium sustainable company fashion. We are not just selling products, we are selling a strategy, a long term solution!

Our business can be seen as an HR, Marketing & Sales solution that increases a company’s brand awareness. From Employer branding, Employee onboarding, Brand extensions to Partner relations, Sunday helps you create and manage company fashion that delivers measurable results. We design & produce premium company fashion collections that are 100% on-brand and on-trend. What differentiates Sunday from

traditional merchandising companies offering branded clothing is that we literally start with a blank page. We don’t take unbranded items and personalize them, we create the items from scratch, exactly in the way fashion brands work.
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Sunday is the ultimate symbol of personal preference. On Sunday people do and wear what they want. People play sports, do family BBQs, go out with friends, ... On Sunday we are, who we are! And fashion is a way to express yourself & to show what you believe in. It’s THE opportunity to wear what you are! If you can get inside someone’s Sunday as a company, you’re forever in their heart. ❤️
That’s exactly how we create AMBASSADORS for our clients. We are dressing global brands like Google, Facebook, Netflix, Hubspot, Zalando, TikTok, Mercedes, Sony Music, Vodafone, Duvel, Gorillas, Deloitte, Adyen ... with tailor-made company fashion collections so that their employees, clients & partners can wear their brand proudly & become true ambassadors. We have offices in BE 🇧🇪 NL 🇳🇱 DE 🇩🇪 PL 🇵🇱 IE 🇮🇪

03/09/2026

Ramp, one of the fastest-growing fintech companies, shows that effective merchandise doesn’t have to be expensive or complicated.

The product itself is relatively simple, but it perfectly communicates the company’s core promise: saving customers time and money.

Scores

• Product: 8.2
• Design: 8.1
• Activation: 7.5

Final Merch Review score: 7.93

Rather than selling this product, I think Ramp could create even more value by using it in account-based marketing campaigns, executive gifts and sales prospecting kits.

Sometimes the simplest merchandise leaves the strongest impression because it reinforces exactly what the brand stands for.

01/09/2026

Ypra, the alcohol-free beer from Belgian brewery Omer Vander Ghinste, created a retro cap collection that’s become surprisingly visible over the past few months.

The caps feature bold vintage-inspired colours and clean branding, making them genuinely wearable beyond the campaign itself.

Scores

• Product: 7.4
• Design: 8.1
• Activation: 7.8

Final Merch Review score: 7.77

The smartest part is the activation.

Customers can either buy the cap separately or receive one by purchasing two four-packs of Ypra alcohol-free beer. That makes the merchandise more than just a branded product, it becomes a reason to buy the core product.

A simple idea, but a very effective example of merchandise supporting sales.

27/08/2026

Bundle x Joy has created one of the most original merchandise collections we’ve reviewed so far—a complete summer range of dog toys.

The collection includes playful products such as oysters, popsicles and birthday cupcakes, all designed specifically for dogs while staying perfectly aligned with the brand.

Scores

• Product: 8.7
• Design: 8.6
• Activation: 7.5

Final Merch Review score: 8.27

The products are creative, useful and beautifully designed. I would love to see the brand take the next step with dog events, influencer partnerships, rescue organizations and community activations to make the collection even more visible.

One thing is certain: if your audience loves dogs, there is a lot to learn from this campaign.

25/08/2026

Anthropic has taken a different approach to merchandise by creating an exclusive gift kit for Claude Power Users.

Instead of selling the products, the company rewards highly engaged users who actively use Claude and contribute to the community.

The gift kit includes premium branded items such as a custom teddy bear, a cap and a personalized note.

Scores

• Product: 7.9
• Design: 8.4
• Activation: 8.3

Final Merch Review score: 8.2

This is one of my favorite activation strategies because the merchandise becomes a reward for meaningful engagement rather than just another promotional giveaway. That makes it more desirable for recipients and more valuable for the brand.

20/08/2026

Aperol Spritz surprised me with one of the more original merchandise products I’ve reviewed: a branded outdoor bench.

Instead of another promotional item, they created something that naturally fits where people already enjoy the brand, terraces, cafés, festivals and gardens.

Scores

• Product: 8.6
• Design: 8.3
• Activation: 7.5

Final Merch Review score: 8.13

At around €749, it’s not an impulse purchase, but for bars, restaurants or devoted Aperol fans, it’s a distinctive piece that extends the brand into real-life experiences.

I think the next step would be using these benches in summer campaigns, hospitality partnerships and public activations instead of simply selling them online.

18/08/2026

Traeger Grills partnered with Dickies to create the Ultimate Grilling Shorts, designed specifically for barbecue enthusiasts.

The shorts include practical features such as a tong holster and storage for grilling tools, making them far more functional than traditional branded apparel.

Scores

• Product: 8.2
• Design: 6.5
• Activation: 7.5

Final Merch Review score: 7.4

The concept is excellent because it directly supports the grilling experience. However, the branding is very subtle, and I think Traeger missed an opportunity to make the design more distinctive while still benefiting from Dickies’ workwear heritage.

This is a great reminder that the most successful merchandise often solves a real problem rather than simply displaying a logo.

Adres

Krommebeekpark 21
Roeselare
8800

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