09/24/2026
1. I don’t change the strategy because one post flopped.
Sometimes a post just doesn’t land. 😂 I’m looking at the bigger picture before changing everything.
2. I don’t chase every trend.
If it doesn’t feel right for the brand, I’m probably leaving it alone.
3. I don’t get tired of repeating the message.
Marketing is repetition. You might be tired of saying it, but someone else might just be hearing it for the first time.
4. I don’t create just because we need to post.
I’d rather share less and actually say something than fill the feed for the sake of it.
5. I don’t say yes to every idea.
Sometimes my job is to say, “Hmm… I don’t think that’s right for the brand.”
6. I don’t believe everything needs a rebrand.
Sometimes you don’t need a new logo or new colours. You need more clarity and consistency.
7. I don’t try to make a brand for everyone.
The more you try to speak to everybody, the harder it is to sound like yourself.
8. I don’t think good creative is just about looking good.
It should make people feel something, understand something, or remember you.