New Beginnings Intimate Apparel

08/06/2026

The Prima Donna Sport bra is the best! For all activities, whether volleyball, basketball, riding , training of any sort, this is the bra for you!

08/04/2026

07/16/2026

A new color has been added to our Prima Donna Salerno bra! A light ginger hue which is a lovely neutral shade. Perfect for under clothing for the summer..

06/30/2026

One of our popular styles from our Full Figure line, Elomi is Charlie. A great supportive bra with a plunge front for those lower cut tops, it also comes with a J hook at the back, so you can adjust to a racer back style. Now in Ballet pink as well as the basic black. Super comfy as well!

06/26/2026

the bike short...perfect for under pants, dresses, or whatever you need!

06/23/2026

Two great T shirt styles from our Fantasie line! Perfect for those summer tops.

06/02/2026

Needing a plunge bra? This great style from our Chantelle line has a nice soft padded up to enhance the look. Super comfy as well!

05/28/2026

Our favorite bras from Prima Donna, Madison and Deauville, in new summer colors... so pretty!

05/26/2026

Sizzle for Summer! This gorgeous padded bra from Prima Donna is perfect for the bright shades of summer!

05/21/2026

A new Smooth look from our Full Figure line Elomi. Non padded for great support and lift. A must have for summer!