09/08/2026
Loon Magic is back. Sort of.
If you grew up in Canada in the 80s or 90s, there’s a decent chance this loon just unlocked a memory you didn’t know was still stored in your brain.
Loon Magic was one of those wonderfully Canadian brands that seemed to exist everywhere for a while and then quietly disappeared. So consider this our little love letter to a piece of Canadian nostalgia that deserves another lap around the lake.
Now, has there been a completely unrelated recent increase in the number of people who feel emotionally attached to vintage Canadian loon apparel?
Probably.
Could that attachment have something to do with hockey?
No idea.
Russia?
Certainly not.
A cottage?
Seems plausible. Canada has lots of those.
Two men making a series of increasingly addictive decisions over the course of several years?
That feels wildly specific and we have no idea why you’d even bring it up.
What we do know is that Loon Magic deserves its comeback, this hoodie is ridiculously cozy, and sometimes a loon is just a loon.
Sometimes.
This design is our homage to the original vintage Loon Magic apparel from the 80s and 90s, recreated for those of us who miss the wonderfully weird Canadian clothing of our childhoods... and anyone else who has developed a sudden, unexplained interest in loons.
Wear it to the cottage.
Wear it to the rink.
Wear it while making soup.
Wear it while maintaining an entirely boring relationship with someone for an unusually long period of time.
We don't judge.
Details:
Cozy unisex hoodie
Vintage-inspired Loon Magic design
Made to order by Todd Valley Co. in Calgary, Alberta
Perfect for Canadians, 90s kids, loon enthusiasts, cottage people, hockey fans and people who are here for reasons they absolutely refuse to elaborate on
Important little note: This is a Todd Valley Co. tribute to the discontinued vintage Loon Magic design and is not affiliated with, endorsed by, or connected to any television series, production company, fictional hockey organization, suspiciously attractive professional athlete, or Russian man with boundary issues.
