06/30/2026
We remember our friend Heather Cooper (1945 -2026), today and always 🦫
The Canadian fine artist played a pivotal role in shaping the Roots brand. Working with founders Don Green and Michael Budman, she helped create our iconic beaver logo, colours, graphics, and visual identity.
In 2023, Heather returned to Roots to paint our beaver in foliage, an original oil painting to celebrate our 50th anniversary and the enduring spirit of the brand. Her art continues to inspire us to this day, and continue to resonate with millions of Canadians and friends around the world.