01/08/2023
There have been lots of changes in the studio since October.
I recently had an opportunity professionally using my financial skills and has forced me to rethink LDD and step back into employment.
It’s been six years in business and a labour of love. The ladies that have been involved, their talents along with the opportunity to do life with them on a daily basis were also a huge blessing. We appreciate all your orders and support and thankful that we were never short of demand. It used to amaze us with our made to order process how orders used to keep on coming day by day.
Ethical clothing is not a choice for every family whilst I believe we can all make steps in the right direction the world around us doesn’t make it easy for us. We found that there wasn’t an appetite for our products locally and so Etsy and our website have enabled us to reach what seems like every corner of the earth. St Martins, Saudi Arabia and Crete to name some of the more unusual locations but across Canada and USA being our core and trusted market. We are so thankful for the online community here, the follows, likes and shares and orders and the trusted couriers. Thankful for the photographers and the collaborations that have showcased our creations beyond what we could imagine over the years. Thankful for our studio space and my father in law and husband that had the vision and created this for us from and old garage in our backyard.
The bottom line is even with the efficiency in our process and our sales prices, the only way this would continue to be worthwhile financially with rising costs is to increase the volume or sale prices. I didn’t want to do either of those options and continue to compete with the big brands. We closed the website in October when I stepped away from the studio into employment but have now made the decision to close Little Dashing Darling and the website entirely. We have one order left to sew! It’s kinda sad but it also feels like the right direction for us.
It may have been small but it was definitely mighty!
Sending love and light to the small business community.
Love Heidi xx