07/18/2026
Out camping. Hung my shirt on a tree. The label jumped out at me. I designed this label. I see it everyday but for some reason it reminded me how far this brand has come. What kind of crazy du***ss would create a brand focused on Edmonton and think that locals would buy it. I can still hear the comments back in 2018 when I restarted the brand: “You’ll be out of business in a year”, “you think people will buy your tees with your store name on it?” “Edmontonians don’t care about Edmonton”. They were all absolutely wrong. Thanks for the support Etown! Much love.
Ador
