06/27/2026
Anja’s Nurtured chapter is a BIG one and today is her last day.
If Anja has ever helped you choose a carrier, install a car seat, build your registry, or simply made your visit a little brighter, leave ❤️in the comments so she knows just how many lives she’s touched.
Over the last 10 years, she’s:
✨ Merchandised approximately one million displays (give or take).
✨ Helped countless families find the right baby carrier and the comfiest way to wear it.
✨ Created holiday windows that became a tradition (including convincing us Halloween starts in September).
✨ Brought fresh perspective after moving her sweet family across the country and back again.
✨ Returned from maternity leave with even more wisdom, empathy, and lived experience to share.
✨ Installed what feels like a million car seats.
✨ Helped build our registry perks program into something families genuinely love and feel rewarded by.
✨ Been the calm voice, warm smile, and reassuring presence reminding parents, “You’ve got this.”
FYI, we are also absolutely pretending every one of these photos captures Anja at her most professional.📸🤗
The truth is, her imprint on this little shop is everywhere. She has been part of a decade that brought the shop growth. Her care, knowledge, and genuine interest in others helped shape it to what you know of it today.
Thank you so many remarkable years, Anja. Your place in Nurtured’s story is intricately woven into the experience of so many shoppers and we’re forever grateful to have done this thing called work and this stage of life with you.
