07/01/2025
OK, real talk… I stepped away. Burnout hit hard, the vid took its toll and the creative blocks dimmed my spark. I wasn’t lost — I was struggling to reignite my fire. But I needed to pause to rethink, re-engineer myself and build the foundation that led me to start our sister brand
Now? We’ve expanded the team, retooled every stitch, honed our craft, sharpened the styles, and opened our Muskoka Flagship store up north — where i’ve had all my best memories growing up as a kid.
Honestly feels like a pinch me moment.
Fair warning: you might get sick of us… but we’re back — better fits, the same quality, and 100% more passion.
But this isn’t just my passion - it’s my mission now: to bring back quality to canada, break the norms of saying yes because you think you have no other options, and to build a community who looking for the same.
To those who stayed while I rebuilt myself (and the brand) because I have no quit in me and wanted to be intentional with every little and big thing Uncommon has done — Thank you.
This community doesn’t exist without you, so we can’t wait to build these next chapters together!
Here’s your first call to action - What product lines do you want to see us to develop?
