Friday's Image

Friday's Image Conquer your day with comfort + confidence, inside and out. Discover the bra of your dreams today! Out expertly trained fitters will change your life.

Shop our extensive selection of Bras, lingerie, underwear, Swimwear, and so much more! Certified Mastectomy bra & prosthesis fitters. Amoena & Anita. Direct billing available. Discreet personal service. Offering bra fitting solutions to wearing problems. A- N
Spanx , Nursing & Sports bras in full figure sizes. Toll free ph: 1-877-526-0572

Shopping for bras online is one thing... but fitting them? impossible! The ONLY bra shopping experience that is actually...
08/14/2026

Shopping for bras online is one thing...
but fitting them? impossible!

The ONLY bra shopping experience that is actually enjoyable is with a bra fit specialist! (Hi, that's me!)

Stop the endless search for comfort! Stop the bra math! Stop the frustrating fit! Stop the annoying online returns!!!

We solve Every Bra-blem (even yours!)

Visit us today
630 2nd Street SE
Downtown, Medicine Hat

08/14/2026

When Special Olympics Medicine Hat Special Olympics Canada came to my store to ask me to be involved in bra fittings at this year’s National Games, they said “Hillary, can you believe most of the athletes are not wearing a properly fitted bra?” I said- CAN I EVER!

There’s a huge need in this community, and women’s sports at every level, to have a properly fitted bra as part of your sports equipment. It can be difficult not only to have access to a quality sports bra, but the help of a professional fitter to help. I believe a sports bra is the last thing that should hold any woman back from doing her best at anything she chooses- and we are really making a difference here!!

We are doing an absolutely “Olympic” amount of bra fittings, we guess it will be around 500, and a brand new sports bra will be provided to every athlete that chooses to participate in the program. That’s an incredible achievement!

This is the first year that Bra Fitting has been included in the Women’s Health programming at the National Level, and I am absolutely thrilled to support. I have learned so much, heard incredible stories, and met inspiring athletes. I will never forget this experience!

Thank you to my staff and other generous volunteers for helping me with this monumental event- I am so grateful. And I am also proud of our entire city for hosting such an incredible event!!!!!!

08/13/2026

Ladies of Medicine Hat: we have your SUMMER SOLUTIONS!!

1. Spanx / Shorts: the perfect smoothing and shaping items to wear under any outfit. We also have options strictly for sweat and thigh chafe!

2. Strapless Bras: our styles will never let you down! an essential for any summer wardrobe, no need for straps. up to H cup and beyond

3. Tape: for when wearing a bra is not an option. Especially great for low back outfits or plunging necklines. Tape is effective and uplifting option!

4. Nippies: Make nips disappear! perfect to wear alone under clothes, or wear under your bra for extra coverage. Comfortable and totally undetectable!

PLUS: Swimwear, breathable bra styles, and more!
Visit us today!

08/13/2026

NEW!!! PrimaDonna is our bestselling brand, hands down, for over 30 years!
Their collections are the perfect mix of practical and beautiful. Imagine looking and FEELING fantastic, all day long!!!

3 new collections just arrived - and they won't last long!

08/12/2026

The best wireless bra on the market just got BETTER????
A brand-new design has just launched specifically for those ladies with a smaller band and a larger bust - built to really lift and support WITHOUT underwire!!
If you tried Evelyn & Bobbie bras before and they weren’t quite right for your frame, THIS is the style to try!!!!

2 colours in stock now!

Discover the wireless bra of your dreams AND try it on before you buy - no more annoying online returns for styles that don’t live up to their claims! This brand DOES, and you get to feel it!

08/07/2026

I have to highlight one of our newest arrivals (did you miss yesterday’s post????)
Elomi fashion collections have SUCH a following - they are so popular because they FIT like a glove and give all-day comfort while looking (and making you feel) absolutely spectacular!!!

Morgan in Blue Leopard is here now!!!
Ideal for larger busts

SURPRISE!!! I will be posting ALL of our new arrivals every Thursday from now on so you don't miss anything!Our most rec...
08/06/2026

SURPRISE!!! I will be posting ALL of our new arrivals every Thursday from now on so you don't miss anything!
Our most recent arrivals include:

✨ Elomi Morgan in Blue Leopard - a standout favourite brand for larger busts
✨ Panache Celeste - a gorgeous new balcony ideal for ladies with less fullness on the top
✨ Wacoal Inside Job in Italian Grape - comfortable basics in beautiful shades
✨ 2 new styles from B Tempt'd - ideal for smaller busts or younger customers, including a cute wired bralette and an everyday t-shirt style

Questions?? come in and see us - it's probably time for a fitting!

Address

630/2nd Street S. E
Medicine Hat, AB
T1A0C9

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 4pm

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