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Monday 10am - 5pm Tuesday 10am - 5pm Wednesday 10am - 5pm Thursday 10am - 5pm Friday 10am - 5pm Saturday 10am - 4pm

Friday's Image

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Medicine Hat, AB
Friday's Image

Conquer your day with comfort + confidence, inside and out. Discover the bra of your dreams today! Out expertly trained fitters will change your life.

Shop our extensive selection of Bras, lingerie, underwear, Swimwear, and so much more! Certified Mastectomy bra & prosthesis fitters. Amoena & Anita. Direct billing available. Discreet personal service. Offering bra fitting solutions to wearing problems. A- N
Spanx , Nursing & Sports bras in full figure sizes. Toll free ph: 1-877-526-0572

10/16/2026

Swimwear you ACTUALLY want to wear - you bet!
Cup-sized, supportive, and designed to be the most comfortale and flattering swimwuit you have ever tried.

We know that shopping for a new suit an be daunting -- but ask any of our customers, we make it easy - maybe even fun!

NEW: Elomi Tortoli Bay collection

We carry swimwear all year!

10/15/2026

NEW ARRIVALS this week:

🍷 a new(er) basic for us arrives in a fall hue: Fantasie Cesile in Bordeaux. It fits like a glove!! so stylish, perfect for fall
👙 new from Elomi Swim: Tortoli Bay wireless bikini. The high waist bottoms really make the suit! Cup-sized bathing suits that actually support and look flattering? yes please!!
🦋 a beautiful little style from Panache in Crystal Teal - with a built-in J-hook to clip straps together!

NEW items arriving almost daily - what's holding you back from a life-changing bra fitting experience???

VISIT US THIS OCTOBER FOR 10% OFF YOUR PURCHASE!
Just participate in our Self-Check-A-Thon - as us how!

10/14/2026

Our campaign made the news!

Global News wanted to stop by the store and chat about our Self-Check-A-Thon October campagin - and I was thrilled!

My goal this month is to have as many women as possible stop by the store to do a self-exam. Don't worry, its quick, easy, and private. Information about how to complete a check and what to be aware of is posted in each change room.

and as a reward - we are giving you 10% off your purchase!!!

Link to the article here:
https://globalnews.ca/video/12093572/medicine-hat-business-launches-grab-the-girls-campaign-for-breast-health-awareness/

10/13/2026

We fix every "Bra-blem" (even yours!)

Don't waste another day in a bra you hate - Visit us today for the perfect fit, without the frustration.

the secret? shopping with a professional.

Visit us during October to participate in our "Self-Check-A-Thon" and save 10% on your entire purchase!!!!!

10/12/2026

Please note - we are closed today, October 12 for Thanksgiving
See you tomorrow!

10/09/2026

NEW!!!
wow we have a TON of fall inventory arriving -- we are opening boxes every day!! Here's the highlights of the week:
💋 2 gorgeous styles from Sculptresse (if you like Elomi, you'll love Sculptresse!) designed specifically for fuller cups and bands, you won't believe how gorgeous and comfortable these styles are!! Purple and Floral lace overlay
💋 PrimaDonna Solis: a stunning plunge style with incredible support. Hello Fall Wardrobe!
💋 2 new sports bras from Panache (our favourite!!) a wired and a wireless option! in beautiful blue colourways. Optional j-hook straps for tank tops!
💋 Envy in Black rose from Panache - If it's a floral pattern, I'm buying it!!!! I just love it. You will love the rounded and lifted shape this style gives! Perfect for under sweaters or bulkier clothes. Don't lose your shape!

10/05/2026

🎀 your invitation to our SELF-CHECK-A-THON: 🎀
We have a BIG goal for October: Get as many women in our community as possible to take a few minutes for a self-check. We are raising awareness about the importance of early detection of breast cancer - it saves lives!

October is Breast Cancer Awareness Month, and we’re using it as a reminder that knowing your own body can be an important part of looking after your health.
So all month long, we’re inviting you to stop in, take a few minutes for a self-check, and learn more about what’s normal for you and what changes you should pay attention to.
A step-by-step guide is posted in every changeroom to help you complete your check.

And because taking care of yourself deserves a little reward…
💥 10% OFF your in-store purchase ALL MONTH LONG when you participate.💥

Bring your mom.
Bring your sister.
Bring your bestie.
Bring your daughter.
Or come solo.
We want EVERYONE talking about it. 💗

Our mission this October is simple:
More women checking in.More women knowing what’s normal for them.More women paying attention to their health.
📍Stop by the store anytime in October to participate.

10/02/2026

Did you know - we are certified to fit breast prosthetics?
We are bra fitting specialists - and this includes post-surgery. After Mastectomy or Lumpectomy, we can help you find comfort and create your new silhouette.
We carry a selection of breast forms, Recovery bras, balancers, pocketed bras, swimwear, and more. Visit us for more information, we can show you what options look like, no purchase necessary.
If you have an Alberta Healthcare card, you qualify for coverage! Come in and ask us how.

PLUS:

🎀 Fridays Image is proud to present our first annual SELF-CHECK-A-THON. 🎀

This October, we’re turning our store into a place for more than great-fitting bras — we’re bringing our community together to talk about breast health and early detection.

Throughout the entire month, we’re challenging as many women as possible to stop in, take a few minutes for a self-check, and learn more about what’s normal for your body — and what changes are worth paying attention to. Info is posted in our changerooms for you to follow step by step.
Early detection saves lives!

And because we want to make participating as fun as possible, everyone who comes in to take part in our Self-Check-a-Thon will receive 💥 10% Off💥 their purchase for the entire month of October!!

Our goal? As many women in our community as possible.
Bring your mom. Bring your sister. Bring your best friend. Bring your daughter. Or just come by yourself.

💗 Stop in
💗 Take a few minutes for yourself
💗 Learn about what changes or signs to be aware of
💗 Help us spread the word!

Who’s joining the Self-Check-a-Thon? 🎀

10/01/2026

🎀 Fridays Image is proud to present our first annual SELF-CHECK-A-THON. 🎀

This October, we’re turning our store into a place for more than great-fitting bras — we’re bringing our community together to talk about breast health and early detection.

Throughout the entire month, we’re challenging as many women as possible to stop in, take a few minutes for a self-check, and learn more about what’s normal for your body — and what changes are worth paying attention to. Info is posted in our changerooms for you to follow step by step.
Early detection saves lives!

And because we want to make participating as fun as possible, everyone who comes in to take part in our Self-Check-a-Thon will receive 💥 10% Off💥 their purchase for the entire month of October!!

Our goal? As many women in our community as possible.
Bring your mom. Bring your sister. Bring your best friend. Bring your daughter. Or just come by yourself.

💗 Stop in
💗 Take a few minutes for yourself
💗 Learn about what changes or signs to be aware of
💗 Help us spread the word!

Who’s joining the Self-Check-a-Thon? 🎀

09/30/2026

NEW THIS WEEK: Gorgeous (fall!) collections from our favourite brands - PrimaDonna and Elomi

Who wants to bundle up for fall when you look this good????
We just recieved 3 beautiful styles from PrimaDonna Sheary - including a stunning wearable bodysuit, a full-cup style, and the famous padded plunge style

PLUS

a gorgeous new burgundy hue in Salerno padded plunge (a customer favourite! we stock this in beige)

PLUS

a sexier offering from Elomi, including a shaping basque, absolutely perfect for your fall wardrobe (aka the fit you know and love from Elomi with added specialness!)

Address

630/2nd Street S. E
Medicine Hat, AB
T1A0C9

Opening Hours

Monday	10am - 5pm
Tuesday	10am - 5pm
Wednesday	10am - 5pm
Thursday	10am - 5pm
Friday	10am - 5pm
Saturday	10am - 4pm

Website

http://www.fridaysimage.com/

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