Friday's Image

Friday's Image Conquer your day with comfort + confidence, inside and out. Discover the bra of your dreams today! Out expertly trained fitters will change your life.

Shop our extensive selection of Bras, lingerie, underwear, Swimwear, and so much more! Certified Mastectomy bra & prosthesis fitters. Amoena & Anita. Direct billing available. Discreet personal service. Offering bra fitting solutions to wearing problems. A- N
Spanx , Nursing & Sports bras in full figure sizes. Toll free ph: 1-877-526-0572

Bra shopping made EASY!Hate wearing a bra? we get it. Improper fit = endless problems. We will help you find your new fa...
06/18/2026

Bra shopping made EASY!
Hate wearing a bra? we get it. Improper fit = endless problems.
We will help you find your new favourite, without the frustration!!
Professional bra fittings change lives. Experience one today!

We just received our #1 bestselling seamless smoothing style in a new colour - Dark Slate. Our customers LOVE this bra!!! Also available in a WIRELESS version!

Visit us to find out why today
OPEN
Monday - Friday 10am - 5pm
Saturdays 10am - 4pm

discover the "I have to tell my friends about this" Bra shopping experience today! Yes, it's that good!!!We solve every...
06/17/2026

discover the "I have to tell my friends about this" Bra shopping experience today!

Yes, it's that good!!!

We solve every "Bra-blem" (even yours!)

Not sure where to start? That's why we are here. Let us do the hard work for you.

No guesswork
No annoying returns
No problem!!!

06/15/2026

Imagine if we made your swimwear shopping experience as stress-free and easy as we do for bras.....
oh wait, WE DO!!!

Gorgeous suits, specifically soured to be flattering, uplifting, and confidence boosting.

The latest arrival: a gorgeous 1-piece and swim dress collection from Artesands

We love a swim dress style because it's like a cover up and bathing suit in 1- pool or resort ready!!

Spanx in stock now!!!Perfect smoothing solutions for all your summer outfits. We can help!Have a special outfit that nee...
05/28/2026

Spanx in stock now!!!

Perfect smoothing solutions for all your summer outfits. We can help!

Have a special outfit that needs a solution? Bring it with you to try on options in store!

05/27/2026

Got Swoobs??????? We can help!
Here are some of my favourite styles to help you prevent sweat and overheating in hot weather (or even those who struggle with "tropical moments"!)

We solve every Bra-blem (even yours!!)

We fix every "Bra-blem" (even yours!)Don't waste another day in a bra you hate - Visit us today for the perfect fit, wit...
05/26/2026

We fix every "Bra-blem" (even yours!)

Don't waste another day in a bra you hate - Visit us today for the perfect fit, without the frustration.

05/22/2026

Fit, without the frustration? YES!!!!
Wearing the wrong bra all day is such a drag - find one you love, that actually fits, and find out how HAPPY you can be - its easy!!!

A professional fitting at Fridays Image is the solution we need!

NEW ARRIVAL:
Elomi Lucie in Wildcat
She's gorgeous, she's stunning, and she's super supportive!!!

05/21/2026

Looking for a “Sports Bra”???
Did you know - we have many different bra styles, each designed for specific functions? Just like shoes, your bra has a job to do, so make sure you are wearing the best style for the activities in your life.

We have the perfect options for leisure, sports, everyday, and more!

NEW Sports Style arrivals in store now!!!!

Bra shopping perfected (no guesswork required).If you're struggling to find a bra you actually like, and the thought of ...
05/20/2026

Bra shopping perfected (no guesswork required).

If you're struggling to find a bra you actually like, and the thought of shopping for one makes you cringe - you need us!!!
We help women every single day transform into their most comfortable and confident selves.

Want to know how? - visit us today for an easy (and actually enjoyable) professional fitting

NEW IN: a bestselling frame from PrimaDonna (seriously, this fit is amazing) In a gorgeous new blue colourway for summer. Discover your new daily favourite!

05/19/2026

Looking for outfit solutions for grad or wedding dresses? We make special occasion dressing easy!

Here are my 3 top tips when shopping for a special occasion:

1) Be fitted for your bra, including strapless bras, before you have any alternations done to your dress. Be sure to wear the bra to the alteration fitting appointment - it can make a big difference in the final fit

2) Shopping for shapewear? Bring your outfit down the store so you can try on options and see the final look before purchasing

3) Can’t wear a bra? B**b tape is your friend! it can provide lift and shape when wearing a bra is not possible with an outfit - such as a low back dress or a plunging neckline. Always in stock!

Address

630/2nd Street S. E
Medicine Hat, AB
T1A0C9

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 4pm

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