W offers fashion leadership in the segment through a signature Fusion design language Gopikas is a women's fashion store unveiling exclusive & exciting Lucknowโs famed Chikankari. Chikan is a traditional embroidery style from Lucknow, India, which is fully handmade by local artisans who are predominantly women. Variety ranging from summer cover ups, to Anarkali attire ( a form of womenโs dress long, frock-style top and features a slim fitted bottom ). Coloured fabrics and Silk and cotton threads, are significantly used, employing the help of beads, sequins and mukeish embroidery (white flat silver strip embroidery) work on sarees, dupattas, pants /palazzos, tops and kurtas. Apart from Chikankari, Gopikasโs have collection of one of India's largest womenโs fashion brands - W for Woman. W innovates and leads the evolving fashion needs of woman by offering her a wardrobe solution for her different moods. Since its inception, W has stayed true to its promise of providing โfashion with functionalityโ
