Boutique Général 54

Boutique Général 54 General 54 is a boutique located in Montreal's Mile End district. We represent over 30 different loca

We’re not far!
05/19/2023

We’re not far!

What more can we say?
05/19/2023

What more can we say?

Nothing has changed except the amount of human energy and resources.Same beautiful boutique, same joyfully curated piece...
05/19/2023

Nothing has changed except the amount of human energy and resources.
Same beautiful boutique, same joyfully curated pieces

You got it. Nothing much has changed except reducing the amount of energy we use to run our independent boutique.
05/19/2023

You got it. Nothing much has changed except reducing the amount of energy we use to run our independent boutique.

Formerly General 54Now Jennifer Glasgow 🤍
05/19/2023

Formerly General 54
Now Jennifer Glasgow 🤍

Come join us at
05/19/2023

Come join us at

Say, you like running and exercise in general but don’t like wearing track pants or leggings…Introducing the Kit Track d...
04/28/2023

Say, you like running and exercise in general but don’t like wearing track pants or leggings…Introducing the Kit Track dress!⁠
But seriously, brings together function and design like no other, in this amazing piece.⁠

Disons que vous aimez courir et faire de l'exercice en général, mais que vous n'aimez pas porter des pantalons de course ou des leggings... Voici la robe Kit Track !⁠
Mais sérieusement, allie la fonction et le design comme aucun autre designer, dans cette pièce étonnante.

Oh this little top! The Francoa by  has been so desired by all of us at the shop!⁠A mix of retro textured cotton with co...
04/27/2023

Oh this little top! The Francoa by has been so desired by all of us at the shop!⁠
A mix of retro textured cotton with cotton lace in a style that is wearable in sooooo many ways. Imagine all the ways….mmmmm⁠

Oh ce petit haut ! Le Francoa a été tellement désiré par chacun d'entre nous à la boutique !⁠
Un mélange de coton texturé rétro et de dentelle de coton dans un style qui peut être porté de tant de façons. Imaginez toutes les façons….mmmmmmm⁠

When Spring is a slow as it is right now, it means we have to find ways to bring our seasonal fashion to the spotlight w...
04/24/2023

When Spring is a slow as it is right now, it means we have to find ways to bring our seasonal fashion to the spotlight without freezing to death. The Malia dress by is made in a lustrous lace with beautiful button up front and scoop neckline. Now, later, hotter, cooler, she has you.⁠

Lorsque le printemps est aussi lent qu'il l'est en ce moment, cela signifie que nous devons trouver des moyens de mettre notre mode saisonnière sous les yeux sans mourir de froid. La robe Malia de est faite d'une dentelle lustrée avec un joli bouton sur le devant et une encolure dégagée. Maintenant, plus t**d, plus chaud, plus frais, elle vous tient.⁠

Made in the Canadian Rockies, Routine deodorants are all natural and deliciously scented. ⁠As someone who uses Routine r...
04/20/2023

Made in the Canadian Rockies, Routine deodorants are all natural and deliciously scented. ⁠
As someone who uses Routine routinely, I can say these deodorants are amazing. There is something for everyone. Options are plentiful. From Vegan to baking soda free, the Routine jars are refillable and our newest cardboard and recycled plastic stick deodorants are fantastic! ⁠
New scents in store now. They smell so good you may want to eat them.⁠

Fabriqués dans les Rocheuses canadiennes, les déodorants Routine sont entièrement naturels et délicieusement parfumés. ⁠
En tant qu'utilisatrice régulière de Routine, je peux dire que ces déodorants sont incroyables. Il y en a pour tous les goûts. Les options sont nombreuses. Des produits végétaliens aux produits sans bicarbonate de soude, les pots de Routine sont rechargeables et nos nouveaux déodorants en bâton en carton et en plastique recyclé sont fantastiques ! ⁠
De nouveaux arômes sont désormais disponibles en magasin. Ils sentent tellement bon que vous pourriez avoir envie de les manger.⁠

 is the sweeter, slightly more romantic sister to . We love the way Meadows brings together art and fashion with incredi...
04/16/2023

is the sweeter, slightly more romantic sister to . We love the way Meadows brings together art and fashion with incredible prints. The Nepeta dress is a Spring gem, made in soft cotton rib. ⁠

est la marque petite sœur plus douce et légèrement plus romantique de . Nous adorons la façon dont Meadows associe l'art et la mode avec des imprimés incroyables. La robe Nepeta est un bijou de printemps, réalisée dans une douce côte de coton.

Address

5145 Boulevard Saint Laurent
Montreal, QC
H2T1R9

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 7pm
Friday 11am - 7pm
Saturday 11am - 5pm
Sunday 11am - 5pm

Telephone

+15142712129

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