Ay Lelum-The Good House of Design

10/17/2026

Happy Heavenly Birthday to our Dad, Dr. William Good tseskinakhen.✨️🎉

Thank you for loving your "sunshining happy family" so much. We hope you're having this kind of party with Joel, as we celebrate you today!

We love and miss you!!

10/16/2026

Be sure to shop Ay Lelum Earrings on Gabriola Island at the Gabriola Historical and Museum Society ✨️

10/15/2026

Here are a couple of looks from a few weeks back when we Hosted and Emceed the BC Live Performance Network opening night of the Pacific Contact Conference 2026. We were thrilled to welcome guests to this event that was in partnership with Port Theatre Tourism Nanaimo City of Nanaimo and Snuneymuxw First Nation. What a fantastic evening to kick off this annual performing arts showcase conference that was held in Nanaimo!

As you can see, we do more than fashion -- we Emcee, host events, do workshops, perform live music (including traditional singing and drumming), public speaking, etc... Please email us for booking inquiries.

Thank you Mary Matheson Photography for these gorgeous images!

10/15/2026

Vancouver Fashion Week kicks off tonight and although we aren't showcasing this season, we're sharing our 10 Year anniversary retrospective finale from last season. It was Vancouver Fashion Week who took the chance on us for our first major showcase in 2018, and we simply wouldn't be where we are without their support.

And did you know, that their call for original showcase music was what prompted us to go into the recording studio with Rob the Viking, the start of an entire music library that you can now find on major streaming platforms?🎵

We would like to send a heartfelt congratulations to VFW Jamal Abdourahman, Jia and team because this year they are celebrating 25 years! Thank you for everything you have done, for respecting our cultural ways, supporting our young models and giving us the platform we needed to launch our brand our way. In this crazy fashion world, thank you for making a difference and for always treating us like family.

Congratulations VFW from the Good Family!!! 🎉💃 🎊 ❤️✨️

🎥: ED PHOTO
Earrings: Ay Lelum & Giggy's Beads Boutique
Models (please comment if we missed you): 𝒮𝒶𝓁𝒾𝓈𝒽 𝐸𝓎𝑒 Tricia Hannah Biro Taylor Tetyana Golota SG | Shauna Griffiths
MUAH: Odete DaSilva 김고은
Design team: Boyd-Good Sandra Good Uy Hazel Sophia
Artwork: the late Dr. William Good, the late Joel Good & Sandra Good

10/14/2026

Looking forward to presenting today as a Designer Spotlight at the 2026 Textile Exchange Conference in Vancouver (taking place from October 12–16).

It will be a great opportunity to come together with brands, supply system partners, innovators, farmers, non-profit organizations, and academics from across the fashion, textile, and apparel industry for three days of collective learning. It will be awesome to share about our experience as a family of artists and fashion designers who are committed to sustainability in the fashion industry, with focus on creating and manufacturing our products locally and more!

This year’s theme is The Implementation Era, and I’m proud to be a part of the strategically curated program that looks at scaling what works across businesses, supply systems, and landscapes.

Find out more and register here: https://textileexchange.org/conference-2026/

10/14/2026

Honored to celebrate the retirement of Dr. Judith Sayers as Vancouver Island University Chancellor this evening. It was a privilege for our family to create her regalia and host her installation ceremony during the pandemic, and now to be special guests at her farewell party. What a beautiful tribute to an amazing woman who has done so much for our community, the University and our family.

hay ch q̓a siem Judith, here's to an amazing new chapter!❤️✨️

10/11/2026

💥NEW for FALL! Our Salmon Run Dress is inspired by the salmon running in the Nanaimo River, just outside our door! The artwork is by the late Joel Good featuring salmon and eggs, celebrating the salmon life cycle.

This dress is a super cozy, Tencel Lyocell and Organic Cotton jersey dress with Spandex stretch. It is a revamp of our popular sweatshirt dress with a smooth outer layer and soft, fleecy inner layer providing comfort against the skin. The cut is a comfortable, curvy dress with a batwing drop shoulder and cowl neck. It is a perfect addition to your Fall/Winter wardrobe!

Shop in store or on our website www.aylelum.com for our introductory special.

Available in Black and Rose, ranging from XS to 5XL.

10/10/2026

10/09/2026

🌿📚 Now in stock online and in store! PLANT TEACHINGS from my AUNTIE, a Snuneymuxw ethnobotany guide grounded in Indigenous knowledge and deep ancestral connection to the land. This book is by our Auntie C’tasi:a Geraldine Manson and Nancy Turner.

About the book: Plant Teachings from My Auntie is a richly illustrated compendium of culturally significant wild foods and herbal remedies found within the traditional territory of the Snuneymuxw First Nation. This powerful work serves as a rare treasure for those seeking to foster cultural understanding and ecological responsibility while deepening a commitment to meaningful reconciliation. Central to these teachings is the fundamental protocol of honoring gifts from the land by gathering and preparing them in ways that respect history, spirituality, and Indigenous knowledge.

Through the guidance of Snuneymuxw Elder and Knowledge Keeper Geraldine Manson (C’tasi:a), readers are introduced to Snu’y’ulh—teachings handed down through generations, specifically those passed to her by her “Auntie Ellen,” Dr. Ellen White. From the sacred Western Red Cedar, known as the “tree of life,” to detailed descriptions of 65 different species, this guide bridges ancestral wisdom with practical botanical identification.

Available in-store or online for $29.99

Order here: https://www.aylelum.com/product-page/plant-teachings-from-my-auntie-book-by-geraldine-manson-c-tasi-a

10/04/2026

Sharing a recap of some images from our showcase in Victoria with VIFW and on September 30th ~ NDTR Orange Shirt Day. It was a beautiful event hosted by the Songhees Nation and xʷsepsəm (Esquimalt) Nation, supported by the Greater Victoria Harbour Authority Greater Victoria Harbour Authority 🧡

Hay ce:p q̓a Supernaturals Modelling
Ricky-Lee Watts
s a f f r o n
Shenny McSporran
Alicia Hanton
Pernella Joslin

Earrings by Ay Lelum with Giggy's Beads Boutique
and Copper Canoe Woman
📸 Vincent Bartleman (thank you!!)
Hair: Krystal
Make up: elisabeth 💄