Canada Is Not For Sale

08/27/2026

Launched this morning. Made in Canada. Biodegradable brim that is lake and ocean safe.

Also, a portion of proceeds from this collection will be donated to Swim Drink Fish Canada, formerly Lake Ontario Waterkeeper.

No rebrand necessary. Thank you for your attention to this matter. Wear it on the water. Wear it nowhere near the water. Either way, everyone within earshot will know what lake you mean. BluTech brim, innovative biodegrade lake and ocean safe technology Unstructured 6-panel dad cap Curved brim, adju...

08/23/2026

If you have seven minutes today, we’d like to share with you “my hope for Canada.”

As the Canada-U.S. relationship enters a new and difficult phase, we believe its message more strongly than ever.

Canada cannot be taken for granted. We must come together. And most importantly, we must act.

Just think what a whole country can do.

https://youtu.be/XJQwcF3-1VA?si=QkCOHZc4RpTjKwD4

I gave this speech about the future of Canada in November 2025. I h...

08/22/2026

Stick together, Canada. 🇨🇦

We've been working closely with our amazing Canadian partners to make these sticks a reality.
Charitable partner to be announced shortly.

Live today. Pre-order now. Made in Canada.
Support our manufacturers, farmers, workers and industries.

Canada shall, and will!

Let's stick together. A Canadian classic, made in Canada and designed as a statement of Canadian pride, independence and resilience. Traditional Canadian-made wood hockey stick. These limited-edition sticks feature a natural wood blade, bilingual patriotic messaging and are designed with a flat blad...

08/15/2026

“Mooney is our guest on this episode of Village Media’s Closer Look podcast.

As you'll see, he's much more than a talented designer and driven entrepreneur.

He's a passionate Canadian who understands exactly what's at stake.”

Even now, months later, Liam Mooney has a hard time believing just ...

04/03/2025

All the work we have been doing with our Canada Is Not For Sale™ brand was featured in the The New York Times today.

"That hat, which is also available in MAGA red and white, set off a similar social media hoo-ha and thrust its creators, Liam Mooney and Emma Cochrane of Ottawa, onto an unexpected career path. They have now created a brand called Canada Is Not For Sale and, Mr. Mooney said, have sold... hats, not only in Canada but “in almost every country in the world.” Instead of petering out, the demand is growing.

(Mr. Ford recently urged a man who wore his “Canada Is Not for Sale” hat, somewhat controversially, to a Blue Jays game, to “never take that off.”)"

03/13/2025

We are pleased to announce a partnership and $10,000 donation in support of Wounded Warriors Canada.

Wounded Warriors is a national organization dedicated to providing mental health services to veterans, first responders and their families.

Our brand is about Canadians coming together to stand up for our national sovereignty, and we are proud to support those who have made it their life’s work to protect our country, our communities, and our people.

You can learn more about the organization and their services at woundedwarriors.ca.

https://strongandfreehat.ca/blogs/news/canada-is-not-for-sale-and-wounded-warriors-canada

We are pleased to announce a $10,000 donation in support of Wounded Warriors Canada, a national organization dedicated to providing mental health services to veterans, first responders and their families. Our brand is about Canadians coming together to stand up for our national sovereignty, and we a...

02/23/2025

Our amazing customers from coast to coast to coast have been sending their photos!

Canada is not for sale—but these hats are! Show your pride with our caps and toques—bold, patriotic, and made for Canadians who celebrate the True North. Shop high-quality, statement-making quality headwear—perfect for gifting. Proudly designed in Ottawa, shipping Canada-wide. Wear your Canadi...

02/21/2025

STILL THE BEST

02/17/2025

Q&A: How do you think this message helps cut through polarization? A discussion w Emma.

02/17/2025

Q&A: What’s the process been like starting as a dropship brand to now offering a fully made-in-Canada product collection in just over one month’s time?