The popularity of BJJ globally has influenced the demand for top quality BJJ uniforms and in the past has seen this growth on all continents, except for Africa. The recent interest in BJJ within South Africa, Mauritius, Madagascar and Angola has placed a significant demand for BJJ gi's. In 2012 there were no BJJ gi brand in South Africa, allowing the opportunity for such a brand to be established
. Hanami was established early 2013 with the sole purpose of providing quality BJJ training equipment to Africa and the Middle-East. Hanami uncompromising approach led to one full year of research and development, to ensure that Hanami products compete globally. aim to fill the current demand as well as aim to be established as Africa’s top BJJ gi brand. Ultimately we aim to be considered as the number one choice for champions world wide. Hanami is the ancient Japanese tradition of spending time in nature and enjoying the coming of spring, by observing and appreciating the beauty of the Sakura, or cherry blossom. Modern Japanese considers the tradition of Hanami as a picnic or party under the Sakura, which today has become an annual major spring amusement in Japan, enjoying significant media exposure. Our primary logo represents five figures observing a ‘Sakura’ in such a way that they themselves form part of a ‘Sakura’, creating a sense of unity and single- mindedness. Each one of the five figures represent the five belt levels in BJJ, implying that one is exist in harmony with the other. The logo is modeled after traditional Japanese family crests, or ‘kamon’. The inner white circle implies a sense of unity amongst the figures through observation. Our secondary logo represents the first letter of the name (H)anami, with a strong link to ‘kanji’, or Japanese calligraphy. Our company slogan: ‘Reforming Traditions’.
