Be U Apparel

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Be U Apparel Picton’s cozy clothing boutique — timeless style, everyday comfort, and local love at BE U Apparel.

Hi, I’m Julie — After more than 20 years as a hairstylist, I followed my heart and opened BE U Apparel in downtown Picton, Ontario. My goal was simple: to create a cozy boutique where everyone feels welcome, confident, and free to just BE U. When I’m not at the shop, you’ll find me creating new displays, connecting with my amazing customers, or enjoying a quiet coffee while soaking in the beauty of our community. 💛

🍁 HELLO NOVEMBER! 🍂Exciting news from BE U Apparel! 🧡We will now be OPEN 7 DAYS A WEEK throughout November and December ...
11/01/2026

🍁 HELLO NOVEMBER! 🍂

Exciting news from BE U Apparel! 🧡

We will now be OPEN 7 DAYS A WEEK throughout November and December to make your holiday shopping a little easier! 🛍️🎄

As we get closer to Christmas, I’ll also be extending our shopping hours on select days to give you even more time to shop!

✨ Stay tuned for updated hours throughout November and December, along with some exciting holiday specials!

Thank you for continuing to shop local and support BE U Apparel. Your support means so much! ❤️

📍 183 Picton Main Street, Picton

🛍️ Want to shop online? Visit our website through the link on our page!

🍂 Cozy Comfort Meets Everyday Style!Keep warm and look great this season in this men’s full-zip hooded sweater!Featuring...
10/26/2026

🍂 Cozy Comfort Meets Everyday Style!

Keep warm and look great this season in this men’s full-zip hooded sweater!

Featuring a classic black, grey and cream pattern, a cozy hood and front pockets, it’s the perfect layer for chilly fall days and cooler winter weather.

💰 $85.00
📏 Sizes M–XXL

🛍️ Available at BE U Apparel

📍 183 Picton Main Street, Picton

🌐 Shop online! Website link is on our Facebook home page or in our Instagram bio.

🍂 Cozy Up with Toad&Co! 💙Our beautiful 100% Merino Wool Heartfelt Hoodie is soft, breathable, and perfect for chilly day...
10/24/2026

🍂 Cozy Up with Toad&Co! 💙

Our beautiful 100% Merino Wool Heartfelt Hoodie is soft, breathable, and perfect for chilly days!!

🍂 Wrap Yourself in Cozy Comfort with Toad&Co! 💙Meet your new favourite fall layer!This beautiful Toad&Co 100% Merino Woo...
10/24/2026

🍂 Wrap Yourself in Cozy Comfort with Toad&Co! 💙

Meet your new favourite fall layer!

This beautiful Toad&Co 100% Merino Wool Hooded Cardigan is the perfect combination of warmth, comfort, and effortless style.

✨ 100% non-mulesed merino wool
✨ Naturally breathable and soft against your skin
✨ Beautiful shades of blue, grey, and earthy brown
✨ Flattering longer length with a cozy hood and pockets
✨ True-to-size fit

Perfect for those chilly fall mornings, weekend outings, or simply cozying up in style!

🍁 Quality you’ll love, comfort you’ll live in!

🛍️ Available at BE U Apparel
📍 183 Picton Main Street, Picton

🌐 Prefer to shop online? Find our website link on our Facebook home page!

🍂 MEN'S STYLE MADE EASY! 🍂Guys, looking to freshen up your fall wardrobe? We've got you covered! 😎This eye-catching men'...
10/22/2026

🍂 MEN'S STYLE MADE EASY! 🍂

Guys, looking to freshen up your fall wardrobe? We've got you covered! 😎

This eye-catching men's quarter-zip sweater is all about effortless style, comfort and versatility!

🤎 Classic neutral tones that pair with just about anything
👖 Looks fantastic with your favourite dark denim
🍁 Perfect for casual weekends, dinner out or those cooler fall days!

📏 Available Sizes: Medium to XXL

One sweater, so many ways to style it!

We've put together a little outfit inspiration to show just how easy it is to create a great look! Our featured sweater is available at BE U Apparel, while the other pieces are styling inspiration.

And ladies, if your man could use a little wardrobe refresh, here's a look worth sharing! 😉

🛍️ Shop our men's collection in-store or online!

📍 BE U APPAREL
183 Picton Main Street, Picton

🌐 Want to shop online? You'll find our website link right on our Facebook home page!

Shop local. Dress well. BE U. ❤️

🍂 NEW ARRIVAL AT BE U APPAREL! 🍂Meet the Columbia Women’s Pike Lake II Long Vest in beautiful Camel Brown!The perfect la...
10/20/2026

🍂 NEW ARRIVAL AT BE U APPAREL! 🍂

Meet the Columbia Women’s Pike Lake II Long Vest in beautiful Camel Brown!

The perfect layering piece for those chilly fall days. Stylish, cozy, and easy to pair with your favourite jeans and sweaters.

🤎 Price: $219.99

🤎 Sizes: XS–XXL (Small currently sold out)

SHOP ONLINE!
Tap the website link on our page to shop collection!

📍 BE U Apparel
183 Picton Main Street, Picton

🍂🧡 Happy Thanksgiving! 🦃BE U Apparel is CLOSED today, Monday, for Thanksgiving!We will reopen Tuesday at 10 AM.Wishing e...
10/12/2026

🍂🧡 Happy Thanksgiving! 🦃

BE U Apparel is CLOSED today, Monday, for Thanksgiving!

We will reopen Tuesday at 10 AM.

Wishing everyone a wonderful Thanksgiving filled with love, laughter, and gratitude! 🍁❤️

🍂 Fall just got a whole lot cozier! 🍂Looking for that perfect SUPER SOFT cardigan this fall? 🤎Our NEW MPG Canada Dreamwe...
10/09/2026

🍂 Fall just got a whole lot cozier! 🍂

Looking for that perfect SUPER SOFT cardigan this fall? 🤎

Our NEW MPG Canada Dreamweave Cardigans have arrived, and they’re all about comfort, softness and effortless style!

Perfect for layering, dressing up or keeping it casual on those chilly fall days. 🍁

Come check them out and feel the softness for yourself! You’ll love them! ❤️

📍 BE U Apparel
183 Picton Main Street, Picton, Ontario

🛍️ Shop online at www.beuapparel.ca

10/08/2026

🍂🦃 Looking for a new shirt for Thanksgiving dinner?

Well, we’ve got you covered! 👔🍁

Whether you’re dressing up or keeping it casual, we have a great selection of men’s shirts to have you looking sharp around the Thanksgiving table!

🛍️ Come on down and check them out!

📍 BE U Apparel
183 Picton Main Street, Picton, Ontario

🛒 Shop online anytime at www.beuapparel.ca

🍁 Look good. Feel good. BE U!

Address

183 Picton Main Street
Picton, ON
K0K2T0

Opening Hours

Monday 10am - 4pm
Tuesday 10am - 4pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 11am - 4pm

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