The Folk

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The Folk Representing places and connecting communities. Apparel made in Canada and printed in Norfolk County.

Our 7th Norfolk County Fair & Horse Show with The Folk is in the books, and we’re feeling extra grateful for our amazing...
10/14/2026

Our 7th Norfolk County Fair & Horse Show with The Folk is in the books, and we’re feeling extra grateful for our amazing partners, fun collabs, new small business friends, our fellow vendors, and YOU.

From grabbing your yearly Fair Folk hoodie and spotting you in your Folk merch, to partying on the tracks, sipping our local collabs, hearing your ideas, and learning all the places you “take us” on your adventures… it never gets old. 🫶🏼

Getting to spend a week celebrating all things local with this community is pretty special. And the fact that we get to have THIS much fun doing it? We love it here.

Thanks for making this little local business feel so big. We love you, Norfolk. 🤎🍂

ICYMI 👀Our Sunny As Folk Seltzer collab with our friends at Concession Road Brewing is available on the track tonight!! ...
10/10/2026

ICYMI 👀

Our Sunny As Folk Seltzer collab with our friends at Concession Road Brewing is available on the track tonight!! 🍋

Happy Nova Day at the Fair! 🎡Okay… so apparently everyone wants our colour block hoodies. 😂👀We tested them out this year...
10/10/2026

Happy Nova Day at the Fair! 🎡

Okay… so apparently everyone wants our colour block hoodies. 😂👀

We tested them out this year on our Folk staff + volunteers at the booth and the amount of people asking where they can get one has been WILD. Sooo we know what we’re doing next year hahah. But in the meantime, we’ve teamed up with our friends at Nova Mutual Insurance, the presenting sponsor of the Norfolk County Fair & Horse Show, to give TWO away! 🙌🏼

Here’s how to enter:
💙 Like this post
🩷 Follow The Folk ™ + Nova Mutual Insurance
💚 Comment below your favourite part of the Norfolk County Fair & Horse Show!

Two hoodies. Two winners. Your chance to get your hands on the sweater everyone’s been asking about. 👀

Good luck & happy Nova Day! 🤠

10/10/2026

Hey look mom, we made it!!!!

Oh hey, happy Friday! We’re here to officially introduce… The Folk Fifty Hard Apple C***r. 🍎Made in partnership with our...
10/09/2026

Oh hey, happy Friday! We’re here to officially introduce… The Folk Fifty Hard Apple C***r. 🍎

Made in partnership with our friends at Heeman's Cellar, with 50 different apple varieties grown in Eric’s backyard and finished with a label designed by Eric himself, this one is as folk as it gets.

Dry, full-bodied and packed with notes of baked apple, citrus and spice. 👌🏼

🍎 A Heeman’s + Norfolk County exclusive
🤠 Officially launching TONIGHT at the Party on the Tracks with Tim Hicks!

Obvi we love a good collab, and we can’t wait for you to try this one. Cheers! 🍻

Before anyone else asks, “Is this AI?”…Let us introduce you to Eric. 😎Eric has created all of The Folk’s designs since w...
10/03/2026

Before anyone else asks, “Is this AI?”…

Let us introduce you to Eric. 😎

Eric has created all of The Folk’s designs since we started in 2020, but he’s been drawing, designing and creating things for many years before that. He’s an artist, graphic designer, industrial designer, entrepreneur and one heck of a booth builder.

Basically, he’s the guy behind pretty much everything you see from us. (Although sometimes we think he might actually be part robot because he never stops and always has another idea up his sleeve. 😂)

When we started The Folk, we wanted to create cool things that felt like home while supporting the people and businesses around us. That idea has been at the heart of the brand from day one, and it still is.

Our apparel is made right here in Canada, thanks to our friends at in Toronto and in BC, and then printed right here in Norfolk County. 🇨🇦

So when you support The Folk, you’re supporting the real people behind it too. ❤️

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Port Dover, ON

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