09/17/2026
Little story behind the brand… I use to share stories and thoughts here all the time… I’m not sure if many people read much on here anymore 🥵🤣
When I first started The Heart, pretty packaging was at its PEAK. It was so important to have a cute curated little package to open for your orders, mostly for instagram.
It never really felt right to me. To order expensive packaging that immediately gets dumped into the bin and mark up products to cover the costs (I never did but most businesses do- that’s normal. Yes you’re often paying for that stuff).
Of course, there is a standard that must be met and ESPECIALLY when it’s a gift (I love making those pretty for you), and I’ve always packed up orders with love, but sometimes that love comes in forms of recycled bubble wrap, boxes and cutie little notes.
Anyways, just one more reminder that there is a human behind each order with a whole lot of intention. So if you get a box like this with a few scribbles from me, thank you for understanding 🩷
Annie xx
