07/23/2026
WE ARE TAKING BACK THE TRAIL TOGETHER 💪💜🏃🏼♀️
This campaign began after Rebecca was attacked while running at Boulevard Lake. She was wearing a purple hat that caught someone’s attention, causing them to stop and help. That hat may have saved her life.
Rebecca
Today, it represents something much bigger.
A community choosing not to look away.
No woman should feel unsafe walking or running in our city. No survivor should have to face violence alone.
Join us on August 23 as we walk together, support survivors, take part in self defence presentations, and show that safety is everyone’s responsibility.
Supported by Bay Media & PR & Oak Medical Arts ∙ Pharmacies + Clinics 💜
Every purple hat sold supports survivors of violence in our community.
💜 Be seen.
💜 Look out for each other.
💜 Wear purple.