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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 10am - 5pm Thursday 9am - 5pm Friday 9am - 4:30pm

Midtown Eye Care

Name: Midtown Eye Care
Address: 1004-1867 Yonge Street, Toronto, ON, M4S1Y5, CA
Telephone: +14162667929

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Midtown Eye Care

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Positive, family-friendly, full-scope optometry clinic serving the Midtown Toronto Community.

09/11/2026

Back to School just got better!

Save up to $300 on select Alcon contact lenses purchased between Aug 15-Sept 15, 2026 from our clinic.

And the best part? You don’t have to be student to take advantage of this deal!

Outsmart digital device dryness with Alcon’s WaterInnovations contact lenses which now include daily and weekly replacement options.

Call or email us today for more details!

📞 416-266-7929
📧 [email protected]

07/10/2026

Bittersweet news for our Midtown Eye Care family!

After 2 wonderful years with us, Susan is moving on to her next chapter.

She has been the warm, welcoming friendly face (and voice) of our clinic. Her dedication and compassion have positively impacted many lives, and she will be greatly missed by both our team and our patients.

Please join us in wishing Susan all the best in this exciting new adventure ⛵️. We are so grateful for the time we shared with you!

06/18/2026

This week, our team had the privilege of attending the Canadian launch of HOYA’s newest innovation in myopia management: MiYOSMART iQ.

The evening brought together eye care professionals for an engaging discussion on evidence-based myopia management, clinical innovation, and the future of caring for children with progressive myopia. We were excited to learn from industry experts and explore how the latest advancements in lens design can help improve outcomes for our young patients.

Built on the proven success of MiYOSMART, the new MiYOSMART iQ features Triple Enhanced Design (T.E.D.) technology, including a smaller clear central zone, higher defocus power, and an extended treatment zone to improve treatment effectiveness.

MiYOSMART iQ demonstrated remarkable clinical results, with children aged 4–12 showing, on average, NO myopia progression over 12 months and axial eye growth levels below or comparable to those of non-myopic children.

With more children developing myopia than ever before, Midtown Eye Care is dedicated to offering evidence-based solutions that help support lifelong eye health.

06/05/2026

This week, we’ve been highlighting some of our favourite sunglasses, each inspired by a celebrity or iconic on-screen style and modelled by a member of our team.

For our final feature, we’re showcasing the Khartoum frame by , worn by our summer student Mikayla and seen on Anne Hathaway in The Devil Wears Prada 2. Its bold hexagonal shape channels the iconic style of the 1990s while making a confident statement today.

As part of our Here Comes the Sun sale, all sunglass frames are 25% off through June 5. Today is your last chance to save BIG on sunglasses before the summer season officially begins.

06/04/2026

This week, we’re highlighting some of our favourite sunglasses, each inspired by a celebrity or iconic on-screen style and modelled by a member of our team.

Today’s feature is an Article One x Mission Workshop navigator frame worn by Dr Moiseiykina and favourited by actor Ryan Gosling.

With a shared passion for both high-quality handmade products and all things outside, and came together to design this unique take on the classic navigator shape.   Their focus was to create a versatile frame appropriate for any occasion that has ultra-performance features allowing it to seamlessly transition from regular day to day activities to intense athletic pursuits.

It’s also your last chance to save 25% on all Article One sunglasses. Our Here Comes the Sun sale ends tomorrow, June 5.

Stop by Midtown Eye Care and let us help you find your new favourite pair for summer.

06/03/2026

This week, we’re highlighting some of our favourite sunglasses, each inspired by a celebrity or iconic on-screen style and modelled by a member of our team.

Today’s feature is the Zander frame by , worn by our optician Ana and also famously sported by the effortlessly cool Matthew McConaughey in his 2026 Super Bowl commercial.

Founded in New Orleans in 2013, Krewe creates distinctive eyewear inspired by the city’s culture, architecture, and creative spirit, combining timeless design with modern style.

As part of our Here Comes the Sun sale, all our sunglass are 25% off until June 5.

Visit our clinic to shop the latest Krewe collection, and stay tuned for more celebrity-inspired styles throughout the week.

06/02/2026

This week, we’re highlighting some of our favourite sunglasses, each inspired by a celebrity or iconic on-screen style and modelled by a member of our team.

Today’s featured frame is the Turbolence by , worn by Dr. Marcovitch and by one of the most dominant cross-country skiers in history, Johannes Høsflot Klæbo (). With multiple Olympic and World Championship titles to his name, Klæbo relies on eyewear that can keep up with the demands of elite competition.

For more than 40 years, Rudy Project has been developing performance eyewear for athletes across cycling, running, triathlon, skiing, and motorsports. Their products are designed in collaboration with professional athletes and are known for their advanced lens technology, lightweight construction, and exceptional optical clarity.

Whether you’re chasing a personal best or simply enjoying a sunny summer day, the Turbolence delivers all-day comfort, protection, and unmistakable style.

Save 25% on all sunglass frames until June 5.

Visit us to discover your perfect pair for summer!

06/01/2026

This week, we’re highlighting some of our favourite sunglasses, each inspired by a celebrity or iconic on-screen style and modelled by a member of our team.

Today’s feature is an frame, famously worn by Lily Collins in Emily in Paris. Chic, timeless, and effortlessly stylish.

As part of our Here Comes the Sun sale, our entire sunglass collection is 25% off*.

Whether you’re looking to channel your inner Emily, update your summer style, or find the perfect pair for sunny days ahead, now is the perfect time to shop.

Visit our clinic to shop the latest L.G.R. collection, and stay tuned for more celebrity-inspired styles all week long.

* Sale ends June 5th, 2026.

📞 416-266-7929
📧 [email protected]

05/25/2026

Sunny days are finally here and that means it’s time for our “Here Comes the Sun” Sunglass Event! ☀️

For a limited time, you can enjoy:

25% OFF ALL SUNGLASS FRAMES*

Check out our handpicked collection of independent designer and performance eyewear, including:

• Krewe

• L.G.R.

• Article One

• Lafont

• Blackfin

• Rudy Project

…and MANY more!

Whether you need a new everyday pair, something stylish for vacation, or sporty sunglasses for outdoor adventures, this is a great chance to refresh your look and keep your eyes protected. We can’t wait to help you find the perfect pair for summer! ☀️

*Limitted Time Only: May 25 – June 5, 2026.

03/23/2026

Dr. Karina Marcovitch recently traveled to Costa Rica for an exclusive visit to CooperVision’s state of the art manufacturing facility, an experience that highlighted how innovation and sustainability are actively shaping the future of vision care.

A major focus throughout the visit was CooperVision’s deep commitment to sustainability, integrated directly into how their products are designed and manufactured. From conserving water and increasing energy efficiency to recycling over 95% of production materials (including nearly 100% of plastics), it was impressive to see how environmental responsibility is embedded at every level of their operations.

One of the most impactful initiatives discussed was their global plastic neutrality efforts. Coopervision partners to collect and recycle ocean-bound plastic equivalent to the amount used in their contact lens products, helping prevent hundreds of millions of plastic bottles from entering our oceans.

Alongside these sustainability efforts, the trip included a behind the scenes plant tour showcasing advanced manufacturing processes, as well as strategic sessions exploring the latest innovations and trends shaping the Canadian vision care landscape.

Experiences like this reinforce our commitment to bringing not only the most advanced vision care solutions to our patients, but doing so in a way that supports a more sustainable future.

Address

1004-1867 Yonge Street
Toronto, ON
M4S1Y5

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	10am - 5pm
Thursday	9am - 5pm
Friday	9am - 4:30pm

Telephone

+14162667929

Website

https://midtowneyecare.ca/

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