W10 Inc

W10 Inc Complete wardrobe building by lifestyle and skin tone. Custom couture and wardrobe consulting services. Wardrobe and colours consultancy.

Cultivating luxury wardrobes for women of all sizes to feel empowered in what they wear. 5 step process; Colours Analysis, Fashion Fit Formula, Wardrobe Audit, Personal Shopping, and Bespoke Couture.

05/24/2026

At first the outfit wasn’t quite hitting with just the pink top. Then I thought back to this principle and just like that it felt right:

2 basic neutrals + pop of colour = PRESENCE.

I used black as my dark neutral and white as my light neutral to anchor the strength of the pink to create the intended presence for the day.

Understanding how to put colours together is one thing, but learning the symbology of each colour is what takes it to the next level. Each colour vibrates with its own energy and we can use this to enhance our wellbeing.

This is why I chose to use an authoritative neutral like black to layer over the pink.

This principle is a great way to start wearing colour as a someone beginning to explore and experiment.

Discover more with our in-store colour consultations or read our free wardrobe building guide through the link in our bio.

05/21/2026

Our insights from designing clothes and wardrobe consulting since 2008:

1. You the individual are and will always be the main thing. Style and fashion are tools. They exist to help you connect, express, and show up as yourself.

2. Wardrobe consulting gives us clarity on you and what actually works for you. That clarity is what allows us to then design and create pieces that feel genuinely right, not just aesthetically pleasing.

3. Without clarity and intention, you’re not building a wardrobe, you’re accumulating one. The difference are pieces that compound over time versus pieces that date, don’t connect, or never quite get worn.

At W10 we discover what works for you, then we build your wardrobe around it.

25+ mills from around the world. Natural fabrics. Made for you in Canada. 2 year guarantee.

Visit the link in bio to get started today.

05/19/2026

Only wear black? We hear this all the time and we get it. Black feels safe, easy, reliable. But it’s not your only option.

Even if you’re not into colour, there are distinct basic neutrals in each palette that will encourage immediate exploration and experimentation for your style and wardrobe.

These basic neutrals go with everything and allow you to effortlessly move through different environments and occasions. The perfect base to mix and match versatile styles.

Providing you direction; a playground to be creative in. Take what works and gradually keep building off of that.

Discover your colours today through the link in bio.

05/17/2026

Before you buy one more piece this season; consider these 5 questions.

Your wardrobe should work for you. Not the other way around.

1. Lifestyle: Does my wardrobe serve the life I’m actually living and creating?

2. Colour: Are the colours and shades I’m wearing working with me, or quietly against me?

3. Quality; Am I investing in pieces that allow my style to deepen, or ones that just accumulate?

4. Fit: Are my clothes working with my proportions and body, or am I working around them?

5. Meaning: Does it make me feel like me? And do I know who “me” is?

Save this before your next shopping trip and read our wardrobe building guide through the link in our bio.

05/10/2026

Food for thought this Mother’s Day from a current book we’re reading that has beautifully stayed at the top of our minds:

“She is the mature elder, the wisdomkeeper who teaches the mysteries of time and change, who draws us into the mystery with her mature beauty.”

Sacred Geometry for Artists, Dreamers, and Philosophers — John Oscar Lieben

In a world full of trends, you always remain a classic. Happy Mother’s Day From The Team Of W10 Inc.
05/10/2026

In a world full of trends, you always remain a classic. Happy Mother’s Day From The Team Of W10 Inc.

04/14/2026

3 things fashion design & wardrobe consulting taught us:

1. You the individual are and will always be the main thing. Style and fashion are tools. They exist to help you connect, express, and show up as yourself.

2. Wardrobe consulting gives us clarity on you and what actually works for you. That clarity is what allows us to then design and create pieces that feel genuinely right, not just aesthetically pleasing.

3. Without clarity and intention, you’re not building a wardrobe, you’re accumulating one. The difference are pieces that compound over time versus pieces that date, don’t connect, or never quite get worn.

At W10 we discover what works for you, then we build your wardrobe around it.

25+ mills from around the world. Natural fabrics. Made for you in Canada.

Visit the link in bio to get started today.

04/08/2026

When the editor-in-chief of Fashion Magazine gets her colour analysis done with you and then writes about it.

If you’re like most fashion pros who love to wear all black, this is your sign that there’s another way. One that works entirely based on you.

And even if you’re not ready to go full blown colour, every palette has its own distinct neutrals; a foundation of versatile basics you can build from, slowly adding pops of colour and patterns over time.

Liz poses the question:

“Why does this decades-old analog method feel so relevant in 2026? In an era of trend overwhelm and near-endless options, it’s freeing to narrow the choices with a directive that bolsters conviction in what you do buy.”

All in all the consult was an invitation to explore and experiment, taking with it what serves you and leaving the rest.

Full story in bio and while you’re at it follow the link to book your colour consult and experience this tool for yourself :)

Recently, Liz Guber, Editor-in-Chief of , visited W10 for a colour analysis consultation ahead of the April issue.A refl...
03/30/2026

Recently, Liz Guber, Editor-in-Chief of , visited W10 for a colour analysis consultation ahead of the April issue.

A reflection on the experience appears in this month’s editor’s note.

“Why does this decades-old analog method feel so relevant in 2026? In an era of trend overwhelm and near-endless options, it’s freeing to narrow the choices with a directive that bolsters conviction in what you do buy.”

All in all the consult was an invitation to explore and experiment, taking with it what serves you and leaving the rest.

Grateful to the team at FASHION for the thoughtful feature.

Link in bio for the full story and while you’re at it follow the link to book a colour consult and experience this tool for yourself :)

Address

50 Bloor Street West/Holt And Renfrew Centre Concourse Level
Toronto, ON
M4W3L8

Opening Hours

Monday 11am - 6:30pm
Tuesday 9am - 6:30pm
Wednesday 12am - 6:30pm
Thursday 9am - 7pm
Friday 11am - 6pm
Saturday 10am - 6pm

Telephone

(416)9621224

Website

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