Parade Organics

10/22/2026

10/21/2026

MARK YOUR CALENDARS! Tomorrow at 7am PT, two brand-new holiday prints arrive…

Meet YETI 🩵 Friendly little snow monsters on a wintery blue. Cozy snow-day magic!

And SUGARPLUM 🩷 Inspired by that holiday trip to see The Nutcracker, with tiny ballerinas twirling across a natural backdrop.

These two have been in the works for a LONG time, and we’re completely in love. They’ll be joining a lineup of your favourite past holiday prints, all launching tomorrow!

A little note: this is our busiest time of year, and we can never fully predict what you’ll fall for. Get your family’s orders in early so you get the sizes you need!


organic cotton, sustainable sleepwear

10/20/2026

“Oh, this is SUCH a Parade print!”

We hear this a lot, and it might be our favourite compliment.

So what makes a print feel so “Parade”?

Every season we sit down together and throw ideas around. Chickens! Cherries! Mountains! (You never quite know where we’ll end up.) But we always come back to the same question: will it make someone smile?

Our ideas come from everywhere: nature, animals, the night sky and, of course, from you. Your comments, your emails, the requests you make in shops. All those “Ooooh, I wish you had a dog print!” messages. We read every one, and you inspire us more than you know.

A little whimsy, a lot of joy and something you didn’t quite expect. That’s a Parade print.

This holiday season we have two brand-new prints joining the collection, and we can’t wait for you to see them! Our holiday collection launches this Thursday, October 22.

So tell us, what print would you love to see from us next?

10/16/2026

Too early? Maybe. We’re not sorry! 🎄

Our team is officially in Holiday mode as we get ready to release our much anticipated Holiday Family PJs next week!

We’re bringing back a few favourite prints from years past (because we know how much you love them, and love giving you the chance to add another size to your collection), along with two brand-new prints we’re SO excited to share.

Consider this your little heads-up. The countdown is on!

Our Holiday collection launches Thursday, October 22

10/15/2026

They’re here!

You’ve been asking for more solids to mix and match with our prints, and they’re finally here for bigger kids! 💛

Introducing our Essential Basics Kids’ Jammies, now available in Navy, Amethyst, Cedar and Lilac, each finished with the sweetest contrasting cuffs.

Made from surplus Fall fabrics, these are a limited run that makes use of the fabric we already have (No waste!).

And if you’re picking up a few sets, our Basics Bundle & Save promo is waiting for you at checkout 2 for 10%, 3 for 15% and 4 for 20% off.

10/14/2026

A little something new for your PJ drawer!

Our new Kids Essentials Jammies launch tomorrow in four awesome colours: Navy, Amethyst, Cedar and Lilac, each with their own contrasting cuffs.

Made from our surplus fabrics, these are the sweetest everyday basics, made for all the little moments in between.

What do you think? Who’s adding a set (or two!) to their PJ rotation?

And if you’re stocking up, don’t forget our Basics Bundle & Save promo is automatically applied at checkout. ✨

10/09/2026

You’re a cool cat 🐅🐯