04/13/2021
RA is featured in Local Shops ! Thank you 💚🌎
"I stopped buying from the likes of Zara and H&M and started to question my purchasing habits."
My name is Aurore, and I am the founder of Recreative Apparel an ethical and eco-friendly alternative to the big athleisure brands.
Without prior entrepreneurial knowledge nor fashion background, I recently launched a clothing line for the active lady who cares for the earth and its people.
I’ve always loved fashion and the environment and wondered if it was possible to reconcile both. I knew that fashion was one of the biggest polluters in the world. But it was the collapse of the Dhaka garment factory in 2013 that made me realize that I was part of the problem.
Fashion shouldn't cost the earth. So when I found out that disposable plastic bottles could have a new life by being turned into fabric, I decided to research this technology.
Recreative Apparel offers an alternative to the traditional linear business model (make, use, dispose of) as we keep resources in use for as long as possible. We use exclusively recycled fibres made from post-consumer water bottles (rPET) in our activewear to keep plastics out of the landfill and the oceans - that is, until we find THE solution to our plastics problem.
Manufacturing rPET uses less water and energy and emits less greenhouse gas than conventional methods. Our high-quality recycled polyester happens to be perfect for activewear as it is durable, sweat-wicking, anti-bacterial, UV-protective, pill-resistant, and certified safe for the skin (Oeko-Tex).
It's dyed with non-toxic dispersed dye. We produce locally to reduce our carbon footprint but also because we care about supporting our local community. Our patterns are cut to make sure as little fabric as possible is wasted. Recreative focuses on creating small, meticulous batches as we don't believe in production waste and product wasted.
We want our customers to keep their Recreative garments for as long as possible, so we share how to care for our products and minimize microplastics from entering our waterways. We also offer a take-back program to address our products' end-of-life, turning them into something new (a bolster or kid's clothing) once more.
