Recreative Apparel

04/06/2022

Hello! It's been a while. I've been feeling a little overwhelmed since the pandemic started, and my body and mind signalled I had to slow down and focus on the one thing I really wanted - to become a mum.
I am less than 2 weeks away from giving birth to twins - a boy and a girl. The journey has been hectic, to say the least, but I'm so close to getting my wish :)
I have decided to put my website on pause until I figure out this new adventure and where I want to take RA next. In the meantime, if you'd still like to support a small local business, please check my Etsy site: https://www.etsy.com/ca/shop/RecreativeApparel

Thank you for reading and for your support as always,

Aurore + RA crew

07/14/2021

♻️ For every RA legging, we upcycle 12 plastic bottles.

♻️For every RA bra, we upcycle 6 plastic bottles.

📸
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06/17/2021

It's been a while! We've encountered a few hiccups along the way (but that's for another post 😅) but we are still around and haven't forgotten about you, our amazing RA tribe 🙌
Check out our newly improved site! All feedback is welcome
https://recreativeapparel.com/

Photo: Sabrina Miso
Model:
Makeup:
Site update: Caffeinated Media Solutions

04/13/2021

RA is featured in Local Shops ! Thank you 💚🌎

"I stopped buying from the likes of Zara and H&M and started to question my purchasing habits."

My name is Aurore, and I am the founder of Recreative Apparel an ethical and eco-friendly alternative to the big athleisure brands.

Without prior entrepreneurial knowledge nor fashion background, I recently launched a clothing line for the active lady who cares for the earth and its people.

I’ve always loved fashion and the environment and wondered if it was possible to reconcile both. I knew that fashion was one of the biggest polluters in the world. But it was the collapse of the Dhaka garment factory in 2013 that made me realize that I was part of the problem.

Fashion shouldn't cost the earth. So when I found out that disposable plastic bottles could have a new life by being turned into fabric, I decided to research this technology.

Recreative Apparel offers an alternative to the traditional linear business model (make, use, dispose of) as we keep resources in use for as long as possible. We use exclusively recycled fibres made from post-consumer water bottles (rPET) in our activewear to keep plastics out of the landfill and the oceans - that is, until we find THE solution to our plastics problem.

Manufacturing rPET uses less water and energy and emits less greenhouse gas than conventional methods. Our high-quality recycled polyester happens to be perfect for activewear as it is durable, sweat-wicking, anti-bacterial, UV-protective, pill-resistant, and certified safe for the skin (Oeko-Tex).

It's dyed with non-toxic dispersed dye. We produce locally to reduce our carbon footprint but also because we care about supporting our local community. Our patterns are cut to make sure as little fabric as possible is wasted. Recreative focuses on creating small, meticulous batches as we don't believe in production waste and product wasted.

We want our customers to keep their Recreative garments for as long as possible, so we share how to care for our products and minimize microplastics from entering our waterways. We also offer a take-back program to address our products' end-of-life, turning them into something new (a bolster or kid's clothing) once more.

03/19/2021

Fahrenheit Boutique, an eco hair boutique based in beautiful Whitehorse, wrote a great blog post about "Why Buying Canadian Matters". Check it out! RA is even featured 🙌 🇨🇦

If you are ever in Whitehorse, YT, why not pop by their eco-friendly salon and spa. They are gender-neutral and divert 95% of their waste from the landfill 💚💚💚

There is a strong push here in Canada to keep your shopping local. This may mean different things to different people in regards to distance, but the general idea is that we should be supporting Canadian business.

03/10/2021

Those were the days 🙌👯🏾‍♂️

03/08/2021

We are celebrating international womxn's day!
We must celebrate womxn every day, not only with a hashtag on International Womxn’s Day.
Part of honouring womxn is also raising awareness about and taking action against inequality, and always engaging in intersectional feminism that includes all womxn everywhere—no matter their race, ethnicity, age, ability, sexuality, appearance, income, occupation or education.

RA is an indie, small business owned and operated by one lady, Aurore.

When you shop with us, you're helping support our fragile manufacturing ecosystem here in Vancouver. You're also supporting an innovative female-owned brand.

Here is a list of womxn who deserve recognition and support. Please share this list widely!
https://archewell.com/iwd

03/02/2021

What's something you've treated yourself to over the last 12 months that's actually made you feel better for at least 90 seconds? I'm talking candles, overpriced facial, a take-out from your favorite restaurant, Lindt sea salt chocolate, etc.

03/01/2021

Great article 🙌
“Nothing is created and nothing is destroyed, but everything is transformed,” attributed to Antoine Lavoisier, one of the progenitors of modern chemistry. “The fact that there is no ‘away’ is a chemical truth, not an activism ruse,”

"Most charity shops are nowhere near able to sell the glut of donations. Many items of clothing are shipped abroad, “often to Africa or Haiti or Eastern Europe, where textile skills have been lost because of too much of our rubbish ... We’re not donating, we’re dumping.” says Orsola de Castro.

Orsola de Castro is a fashion designer who became a re-use revolutionary. Now she has written a book to help people care for their clothes – and the planet

02/25/2021

We've recently been interviewed by Growth Suite - a marketing agency based in Istanbul, Turkey 🥰

We talk with Recreative Apparel team about their products, store and their promotions. Read this page to learn more.

02/25/2021

Love this list of book recommendations for Black History Month and beyond. I’m starting The Immortal Life of Henrietta Lacks soon.

Learn something new about the history of Black America and its impact on culture, business, and science