Bellies in Bloom Maternity

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Bellies in Bloom Maternity We've got all the must-haves for expecting and new moms, and babies too! We focus on quality, local, Our location on the boulevard at Uptown is OPEN!!

Pop by 7 days a week for pregnancy, postpartum, nursing, baby, and gift needs! Changerooms are open for drop-in shopping!.

10/14/2026

The best pieces work overtime 🤍

Think tops that take you from bump to breastfeeding,
pants with shirred waistbands that grow with you and feel just as good postpartum,
and everyday favourites you’ll keep reaching for long after baby arrives. 💫

We’re all about finding those hardworking pieces that make getting dressed a little easier through every stage and carry you through all of them!

Great quality pieces that work for all the stages just make more sense to invest in! We love a 3 in 1!

Pop into Bellies In Bloom on the Uptown boulevard and let our knowledgeable team help you find the right fits, fabrics and styles for your body, your lifestyle and wherever you are in your motherhood journey. 🫶

Another Ripe Fall Drop has landed 🍂✨Just in time for crisp mornings, cozy layering, and settling into our favourite seas...
10/12/2026

Another Ripe Fall Drop has landed 🍂✨

Just in time for crisp mornings, cozy layering, and settling into our favourite season. ☁️

This drop has everything we’ve been looking for:
✔️Soft knits.
✔️A fresh wash of a bestselling denim favourite.
✔️A new nursing jumpsuit.
✔️Gorgeous & practical new essentials.

Basically, Ripe has delivered another round of pieces that make getting dressed for fall feel a little easier and A LOT more comfortable.

Think soft layers, easy everyday styles and a few very good reasons to refresh your maternity + nursing + mama wardrobe.

Come in and have a peek, feel those soft fabrics for yourself, OR settle in with a coffee and browse the newest arrivals online at bellies.ca. 🫶

Long weekend plans? 🍂✨☁️We got you covered with cozy & cute outfits,  a store-wide sale, and our shop open all long week...
10/09/2026

Long weekend plans? 🍂✨☁️

We got you covered with cozy & cute outfits, a store-wide sale, and our shop open all long weekend! 🫶

✨ From Friday, October 9th – Monday, October 12th take 20% off your purchase of $125 or more (Outerwear excluded. Before taxes and shipping.) both in-store and online!

✨ Whether you’re heading out of town, settling in for a cozy weekend at home, or just looking for an excuse to put on something new, we’ve got plenty of comfy fall outfits waiting for you. Stop by and pick out a cute & comfy outfit (you deserve it!).

✨ If you’re in Victoria for the long weekend, come pop by and say hi! We’d love to see you…

Long Weekend Store Hours:
Friday: 10:00am–6:00pm
Saturday: 10:00am–6:00pm
Sunday: 11:00am-5:00pm
Monday: 11:00am-5:00pm

AND while we’re here, a little thank you 🫶

We’re so grateful for every local shopper who continues to pop through our doors, every visitor who finds us while they’re in Victoria, and every online order that makes its way to a new mama somewhere beyond our little corner of the island.

Your support means more to our small business than you know.

Happy Thanksgiving, friends! 🍁

10/07/2026

We’re back with another Top 5!
Here you have it, our bestselling Nursing Tops ✨

The nursing tops we keep recommending, reaching for, and hearing “I need another one of these”. Because when you find a nursing top that actually works, your gonna want it in another colour. Obviously.

💛 Ripe Peter Ribbed Nursing Tank 💛
• The elevated basic.
• Soft ribbed fabric, and a flattering fit.
• Simple overlap nursing access.
• Style it solo, layer it under a cardigan, or wear as a set with the matching pant.
• Available in: Black and Navy

💛 Ripe Claudette Nursing Tee 💛
• A little oversized, a little boxy, and very easy to wear.
• Made from soft cotton modal fabric.
• Classic crew neck and modern dropped overlap nursing access.
• Available in: White/Olive Stripe + Ecru/Black Stripe

💛 Ripe Richie Nursing Tee 💛
• Relaxed shape, scoop neckline and shorter sleeves.
• An easy choice for everyday wear.
• Lift the front layer for nursing access.
• Available in: Moss, White + Grey Marle.

💛 Isle & Co Zipper Nursing Sweatshirt 💛
• For the days when getting dressed means putting on the softest thing you own and calling it a win.
• Fleece-lined sweatshirt, buttery soft, and features a discreet two-way zipper below the bust for nursing or pumping access.
• Locally designed by a mom!
• Available in: Deep Teal, Dusty Lilac, and Caramel Latte.

💛 Embrace Soft Rib Nursing Tank 💛
•Our first place!
• Soft enough to live in, supportive enough to skip the bra underneath, and pretty enough that you’ll want to show it off.
• Available in: Black, Cocoa Brown, True Navy, and Lilac.

Five very different nursing tops.
Five very good reasons to make getting dressed a little easier. 🫶

Come try them on in-store at our shop in the Uptown boulevard!

You can feel the fabrics, compare the fits, test out the nursing access AND let us help you find the ones that actually work for YOU. 🌟

10/05/2026

If there’s one thing we’ll always stand behind, it’s a good Canadian tuxedo 🫶

Sabrina’s fall look is giving denim on denim on confidence with the Billie Elastic Waist Underbelly Jeans paired with the Bec Chambray Denim Nursing Shirt.

Hey, apparently our national fabric is denim. And we’re not mad about it!! 💙

The stars of the show:

✨ Billie Elastic Waist Underbelly Jeans.
The maternity jeans you’ll want to live in. Stretchy elastic underbelly waistband keeps things comfy under your bump, while the classic denim silhouette makes them an easy wardrobe staple long after pregnancy.

✨ Bec Chambray Denim Nursing Shirt.
Soft, classic, and with discreet nursing access. The denim shirt that does a little more. Wear it buttoned, open, tucked, or tied.

Mix & match? Forever wardrobe staples.
Together? A true Canadian classic.
Two pieces of denim, one very iconic look.

Is double denim trendy? Absolutely.
Is it timeless? Also absolutely.
Is it practically our patriotic duty to wear it? We’ll let you decide. 💫

All we know is we’ll take our Canadian tuxedo in every season, thank you very much. 🫶

Shop the look in-store on the Uptown boulevard + online at Bellies.ca ✨

National Breastfeeding Week feels like a good moment to pause and acknowledge that there is no one specific breastfeedin...
10/02/2026

National Breastfeeding Week feels like a good moment to pause and acknowledge that there is no one specific breastfeeding story.

To the moms who are just beginning, those in the thick of it, those pumping in the middle of the night, those combo feeding, those celebrating their last feed, those who wanted to breastfeed but couldn’t, and everyone in between – we see you. 🫶

However your journey has looked, we hope you know this: you are doing an incredible job. ✨

Tag a mom who might need this reminder today, OR share it with someone who deserves a little extra love 💗

Today September 30th, we’re open and here if you need us on the Uptown boulevard. We’re also taking a moment to pause an...
09/30/2026

Today September 30th, we’re open and here if you need us on the Uptown boulevard.

We’re also taking a moment to pause and reflect on National Day for Truth and Reconciliation. A day to remember, honour, and listen.

The newborn days are a beautiful little blur. 💫The warmth of their little body. Their sleepy sighs. That tiny hand wrapp...
09/28/2026

The newborn days are a beautiful little blur. 💫

The warmth of their little body. Their sleepy sighs. That tiny hand wrapped around your finger. The way they fit so perfectly on your chest.

The days can feel long, exhausting and completely upside down, but then…

Your baby asleep in your arms, and for a moment, nothing else matters. ☁️

A little reminder to pause in the middle of the laundry, the feeding, the diapers and the beautiful chaos, and soak it in!

Because this tiny newborn bubble doesn’t last forever. 🫧

Save this for a hard day, or share it with a new parent who could use a reminder to slow down and soak in their beautiful newborn bubble. 💛

09/23/2026

We’ve been waiting for this! 🍂

There’s just something about fall clothes with beautiful knits, good layers, rich textures, and pieces you’ll reach for again and again through our west coast weather!

Sabrina is wearing the Angel Maternity Collared Knit Midi Dress, and we’re a little obsessed 🫶

It’s a gorgeous ribbed knit with a polo collar and button-front nursing access. Simple, polished, and very easy to wear + style!

Fall is starting to fill the shop and we’re having way too much fun putting outfits together. Let us know if you have any styling requests for this season! ✨

AND be sure to swing by our shop on the Uptown boulevard for all the new fall pieces we have been releasing 💛

Address

#113-3531 Uptown Boulevard
Victoria, BC
V8Z0B9

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 11am - 5pm

Telephone

+12504790803

Website

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