Goo Goo Goggles Optical

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Goo Goo Goggles Optical Upscale Unique Quality Eyewear

Goo Goo Goggles is a one of a kind optical store - from the funky European eyewear, to the very cool vintage frames, to the stages in the back, and the art on the walls - we strive to have something for everyone. Not the typical optical store, we have everything from crazy and colourful to classic and simple, with a wide range of prices to fit any budget. Our staff loves what they do, we're always here for adjustments, lens advice, repairs, and of course help picking out that perfect frame. Our pictures give you an idea of what the store is like, but for the full effect you really need to come in and check us out - we'd love to say hello in person.

Loving the new styles from OGI Eyewear! Check out this fun new shape, the BelowZero ❄️, a vintage inspired silhouette wi...
10/14/2026

Loving the new styles from OGI Eyewear!

Check out this fun new shape, the BelowZero ❄️, a vintage inspired silhouette with soft but impactful colour detailing. Perfect for those looking for a unique look that doesn’t take over, come check them out today!

More new arrivals from Moscot! 😎 The Shmeckel boasts classic double bar bravado with titanium construction. This lightwe...
10/13/2026

More new arrivals from Moscot! 😎

The Shmeckel boasts classic double bar bravado with titanium construction. This lightweight timeless look features a tailored medium fit that keeps this vintage silhouette contemporary. Available in clear or tinted lenses, this is the perfect frame for someone looking to make an impression within the canon of classic. Limited stock available in store now so come check out these new Titanium Moscots before they’re gone!

✨ More new Moscots! ✨The Shanekite takes the timeless Lemtosh look, adding a sleek determined cat eye. This tailored med...
10/12/2026

✨ More new Moscots! ✨

The Shanekite takes the timeless Lemtosh look, adding a sleek determined cat eye. This tailored medium fit frame features raised diamond rivets and a comfortable saddle bridge. Self-aware, unapologetic, and versatile, the Shanekite is a distinct winged addition to Moscot’s Originals line

We’re back tomorrow after the long weekend and will have allll of the new Moscot stock out and ready for browsing! Come say hi 👋

Heads up we’ll be closed this Saturday, Sunday and Monday for the long weekend, back to regular hours on Tuesday October...
10/09/2026

Heads up we’ll be closed this Saturday, Sunday and Monday for the long weekend, back to regular hours on Tuesday October 13th

Thanks and have a good weekend everyone!
-The Goo Goo team

New amazing colours are now in stock in the popular Partnership series from Theo!  If you are a fan of independent eyewe...
10/08/2026

New amazing colours are now in stock in the popular Partnership series from Theo!

 If you are a fan of independent eyewear then you already know Theo is hard to beat for imagination and storytelling, and with their partnership series this fun Belgian designer delivers a beautiful architectural message wrapped in striking street fashion.
The concept behind the collection is simple yet profound: a true partnership isn’t about being identical twins; it’s about two completely different personalities making total sense together.
The PARTNERSHIP collection is designed for the creative soul who appreciates nuance, architecture, and a story behind what they wear. It proves that you don’t have to sacrifice softness to be strong, and that contrasting elements look incredibly stunning when they support one another.  Come check out these new arrivals plus many more from Theo in store now!

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Check out these punchy little gems from Acid Eyewear - meet the Aurore 1, an eye catching burst of colour in a unique ro...
10/06/2026

Check out these punchy little gems from Acid Eyewear - meet the Aurore 1, an eye catching burst of colour in a unique round aviator like style, for a truly unique look

This French design company is a welcome addition to our Goo Goo collection, they bring lots of fun and interest in a great price point! Come check out the whole Acid collection today!

✨ New Moscot alert! ✨ Introducing the new Moscot Liktig! This harmonious frame is cohesive to its core: subtle, classy, ...
10/05/2026

✨ New Moscot alert! ✨ Introducing the new Moscot Liktig! This harmonious frame is cohesive to its core: subtle, classy, and comfortable, this lightweight acetate piece will never be out of place. Boardroom or a bouncehouse; the podium or a loading zone; the Moscot Liktig was designed to match. If you’re after a timeless easy to wear silhouette that feels light on the face, look no farther than the Liktig - available in store now in two sizes and several different colours, come check them out!

More beautiful new colours from the always popular Anne et Valentin Formacolor series!! 🥰Born in Toulouse, France, Anne ...
10/02/2026

More beautiful new colours from the always popular Anne et Valentin Formacolor series!! 🥰

Born in Toulouse, France, Anne et Valentin has long been celebrated for turning eyewear into a medium for personal identity and artistic expression. Among the brand’s most iconic and enduring creations is the Formacolor series - a collection that perfectly embodies their philosophy: delighted to be yourself.

By blending structural precision with playful geometry, the Formacolor series redefines the relationship between avant-garde design and everyday wearability. Each frame is built around a razor-thin, ultra-rigid stainless steel chassis. This provides the glasses with exceptional durability, a lightweight feel, and a clean, minimalist silhouette. Combine that with bold and rich acetate detailing and you’ve got an amazing combination that’s as beautiful to wear as it is to look at - true French elegance and fun 🤩

Come on in and try these new arrives plus many, many more from this iconic series in store now!

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Back to school and needing some new glasses? Hit the ground running with these cute, timeless ovals! 📚 🤓 Designed by Soh...
10/01/2026

Back to school and needing some new glasses? Hit the ground running with these cute, timeless ovals! 📚 🤓

Designed by Soho Tech, the collection’s design identity is deeply rooted in the expressive street style of New York City’s SoHo district. The eyewear balances this metropolitan flair with retro silhouettes, bold geometric frameworks, and subtle Italian stylistic details 👓

Come check out these and other great new arrivals today!

We’ll be closed tomorrow, September 30th, to observe the National Day for Truth and Reconciliation 🧡Check out Victoria O...
09/30/2026

We’ll be closed tomorrow, September 30th, to observe the National Day for Truth and Reconciliation 🧡

Check out Victoria Orange Shirt Day for events happening in Victoria, to learn, reflect, and show support

Back to regular hours Thursday October 1st - while we’re away feel free to email with any questions or appointment requests, and we’ll get back you as soon as we can Thursday

- the Goo Goo team

Address

761 Fort Street
Victoria, BC
V8W1G9

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm

Telephone

+12503817797

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