KOOSHOO

KOOSHOO KOOSHOO creates the finest lifestyle accessories on the planet, for the planet. Kooshoo is a company borne of a want to make a positive impact in the world.

We believe that helping people look good and do good, ultimately leads to people feeling good. And Feeling Good Today and every day is what we’re all about here at Kooshoo.

08/30/2026

That sunny window trick? Try it right now.

Dr. Lisa Erdle from 5 Gyres broke down what's actually happening when you wear synthetic fabrics, especially the ones you sweat in. Those colorful specks of dust floating in the light aren't just dust. They're microfibers shedding from your clothes, and some end up in your lungs and even your nasal passageways.

Then there's what's on the fabric itself. Textiles carry 5,000 to 6,000 different chemicals for dyes, flame resistance, waterproofing. When you sweat and your pores open up, some of those chemicals can move from the fabric into your skin.

This is part of our conversation with Dr. Erdle for Plants Over Plastics Collective, more in our Stories.

Ever noticed those fibers floating in a sunny window?

08/28/2026

It’s Book Week in Australia, and the kids’ school on Norfolk Island is celebrating for this occasion! This year’s theme is “Symphony of Stories”.

Mardi (KOOSHOO’s Marketing Manager) created this *incredible* hair moment on her daughter, Teiva, using our Pink Beet Plastic‑Free KOOSHOO Scrunchies! ❤️

Which story would you dress up as this week?

08/27/2026

Run the math on cheap hair ties and it stops looking cheap.

100 plastic hair ties at $0.50 each, replaced every few months because they snap or lose their stretch. Over a year, that's roughly $50 and a drawer full of broken elastic headed for the trash.

1 KOOSHOO. $14. Lab-tested at over twice the strength of the leading plastic ties, so it's still doing its job 12 months later, not sitting in a landfill.

Cheap adds up. Durable pays off. Buy once, not often.

How many hair ties do you think you've gone through this year?

08/26/2026

Bio-based doesn't automatically mean better.

Aidan from broke down what "feedstock" really means in our conversation for Plants Over Plastics Collective. It's not just what a material is made from, it's how it was grown, what it took from the land, and what happens to it after.

PLA is a great example. Made from corn and sugar cane, technically renewable, technically bio-based. But it still fragments into microplastics.

Real bio-based materials ask two questions: how was the feedstock grown (fertilizers, pesticides, deforestation, regenerative farming), and what does the end material actually do (home compostable, marine biodegradable, free of synthetics)?

Swipe through more of this conversation in our Stories, and drop a 🌱 if you learned something new about bio-based materials and feedstock today.

Frizz that shows up the second you take your hair down. Thinning at the temples that wasn't there last year. If either s...
08/25/2026

Frizz that shows up the second you take your hair down. Thinning at the temples that wasn't there last year. If either sounds familiar, your hair tie might be the quiet cause.

It comes down to three mechanisms: friction damages the cuticle, tension damages the follicle, and chemical residue absorbs straight through your scalp. Conventional hair ties hit all three, every single day.

Switching to a plant-based tie doesn't fix everything overnight, but it removes the root causes. No friction from rough synthetic rubber. No cinching down hard to compensate for a thin, slippery tie. No chemical coating sitting against your skin.

It's not a lifestyle change. It's just finally using something that was actually designed to be near your hair.

Have you noticed a difference since switching?

08/20/2026

The headache by 3pm isn't just "tight hair." It's tension pulling at your scalp all day from a tie that was never designed to let go easily.

Most hair ties rely on grip to hold, cinched down hard enough to fight gravity. That constant pull on your follicles is exactly what causes that dull ache creeping up from your ponytail.

Our ties use surface area instead of squeeze. Organic cotton spreads the hold across more of your hair, so it stays up without clamping down. Less tension, no dent, no 3pm headache.

Sometimes the fix for a problem you've had for years is just... a different material.

Did switching your hair tie actually change this for you? Tell us below.

Back to school season means one thing for hair ties: they disappear. Backpacks, lockers, gym bags… gone!Our DIY Bundles ...
08/18/2026

Back to school season means one thing for hair ties: they disappear. Backpacks, lockers, gym bags… gone!

Our DIY Bundles let you mix and match your way to up to 25% off, so restocking doesn't mean restarting from scratch every month. Build a set that actually matches what your family needs, whether that's for your own morning routine or a gift for the eco-curious person in your life.

Build once, save now, and skip the mid-semester hair tie panic.

What's going in your bundle?

08/16/2026

That plastic hair tie snapping mid-ponytail? It started as crude oil.

Most conventional hair ties are made from synthetic rubber or plastic-coated elastic, petroleum products engineered to be cheap and disposable, not to actually last on your hair. That's why they crack, why they snap at the worst moment, and why you're buying a new pack every few months.

Ours are 100% organic cotton and Fair Trade natural rubber, from a tree, not a barrel. Lab-tested at over twice the strength of the leading plastic ties, so "snapping mid-ponytail" just isn't something you deal with anymore.

Same job. Completely different material. Big difference in how long it actually holds up.

What's the current record for your last hair tie before it gave out?

08/13/2026

Before Rachel co-founded KOOSHOO, she was a kid sitting in Alison's art and pottery studio on Norfolk Island, two hours a week, every medium Alison could think to hand her.

Alison has lived on Norfolk for 45 years. Her daughter Emily and Rachel grew up together, so this interview isn't really an interview, it's two people who've known each other since birth talking about the place that shaped them both.

Rachel says those art classes are a big part of why she ended up in design, and why KOOSHOO exists at all. Some of the most formative influences never show up on a resume.

Welcome to episode 2 of Norfolk Stories: a series about the people and place behind KOOSHOO.

What's a person from your childhood who shaped a direction you didn't see coming at the time?



The Hilli Goat

CDANI - Cultural Development Association of Norfolk Island
The Community Arts Society of Norfolk Island

Fine hair has its own rules, and most hair ties weren't made with them in mind.We hear this one a lot: too heavy, too ti...
08/11/2026

Fine hair has its own rules, and most hair ties weren't made with them in mind.

We hear this one a lot: too heavy, too tight, leaves a dent by lunchtime. So here's our honest breakdown of what actually works for finer strands, and why.

It comes down to weight and surface area. Less weight means less pull on the hair shaft. More surface area means the tie holds without needing to grip so hard. Every product below was built with one of those two principles in mind.

Swipe through for our top picks, and tell us in the comments what's been a game changer for your hair.

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