KOOSHOO

KOOSHOO KOOSHOO creates the finest lifestyle accessories on the planet, for the planet. Kooshoo is a company borne of a want to make a positive impact in the world.

We believe that helping people look good and do good, ultimately leads to people feeling good. And Feeling Good Today and every day is what we’re all about here at Kooshoo.

Swipe through for the lines that stuck with us from Ally Teasdale's episode 👉She's spent almost 10 years building Notice...
07/17/2026

Swipe through for the lines that stuck with us from Ally Teasdale's episode 👉

She's spent almost 10 years building Notice Hair Co. around one rule: if a product can't be made without plastic, it doesn't get made. Simple on paper, way harder in practice, and she talked us through why.

Our favorite? "You don't have to be perfect. You can be a little bit better, and you can try." No guilt, no overhaul, just one swap at a time.

Full conversation is live now, link in bio. Which quote hit hardest for you?

07/16/2026

You take a hair tie out of the package and it just looks like... a hair tie. No logo screaming at you from your bathroom shelf. No bottle reminding you what brand to repurchase.

Jesse's been thinking about this a lot after a conversation with our friends at Notice Hair Co.

Zero waste brands don't get to hide behind packaging once you're home. There's no branding left on a shampoo bar in your shower or a hair tie in your drawer. The product has to earn you back on its own.

That's the real challenge behind KOOSHOO.

Organic cotton and natural rubber that actually take care of your hair instead of causing damage, frizz, and tension. Oeko-Tex certified dyes so you're not layering chemicals onto your scalp. No sale-rack synthetic you grab out of habit and forget about.

We don't get brand loyalty from being the loudest option at the pharmacy. We get it by making something worth reaching for again.

What's a zero waste product that earned your loyalty without a single logo in sight

07/15/2026

Most brands design the product, then go looking for sustainable packaging after. Ally and her team do it backward.

No plastic packaging isn't a box they check at the end, it's the starting parameter. So when the R&D team says "we can't make this in a solid" or "it has to be in something like this," that conversation just doesn't happen. The product has to work without plastic from day one, full stop.

Would you rethink a product you love if you knew it was built this way from the start? 🤔

with Notice Hair Co.

07/14/2026

Plants Over Plastics Collective: Episode 3.
Once you take the wrapper off, there's nowhere left to hide 👀

Ally from Notice Hair Co. on why a bar has to work harder than a bottle ever did.

Full conversation is out tomorrow 🎬

07/12/2026

Talking about plastic pollution can feel heavy. We asked Dr. Lisa Erdle what keeps her hopeful, and her answer reframed the conversation for us.

Her point: we're never getting to zero microplastics. They're already in our water, our air, our household dust. But the choices we make in what we buy, eat, and wear still measurably change our own exposure. She's watching real progress too, new materials, better waste management, and a return to reuse systems communities have relied on for generations.

We already know enough to act, so let's not wait on more research to start! 💪🏼

What's one plastic-free swap that's actually made your life simpler?

5 Gyres

We read a lot of studies for this series. This one changed how we look at our own closets.Dr. Lisa Erdle (from 5 Gyres) ...
07/10/2026

We read a lot of studies for this series. This one changed how we look at our own closets.

Dr. Lisa Erdle (from 5 Gyres) spends her days tracing where clothing fibers end up once they leave the fabric, including your lungs, your bloodstream, and the water supply. Swipe through for the lines that stuck with us most, from what's really in a "100% cotton" tag to why recycled polyester isn't the fix it sounds like.

Full episode is live on YouTube now. Which one of these surprised you most?

07/09/2026

There's a good chance more than half of your closet is technically plastic.

Dr. Lisa Erdle of The 5 Gyres Institute told us textiles are the second most discarded type of plastic on the planet, right behind single-use packaging. Globally, over 60% of all textiles produced today are synthetic, polyester, nylon, elastane, and that share keeps climbing every year.

The reason comes down to speed and cost. Synthetic fibers are extruded and dyed with total consistency, while natural fibers take longer supply chains to grow and spin. Most of us don't actually need high-performance synthetic apparel for everyday life. It's built for extreme conditions, not errands and desk days.

Did you know how much of your wardrobe was plastic before this?

07/08/2026

Plants Over Plastics Collective: Episode 2.
Your leggings are shedding into your lungs right now. 🫁

We asked a microplastics scientist what's actually happening when we wear, wash, and sweat in synthetic clothing, and the answer to "is recycled polyester better?" was not what we expected.

Full conversation with Dr. Lisa Erdle of 5 Gyres drops tomorrow. What do you want to know about what's in your clothes?

07/06/2026

1 in 3 low-income students in the US has missed school because they didn't have period products.

Not because they were sick. Because they were embarrassed. Because they weren't sure they'd make it through the day.

Sara Tunstall of GladRags said it simply: she wants people to be able to go to school.

Free period products in schools. Open conversations about what's normal. Basic understanding of what's happening in your own body.

It shouldn't be a radical ask.

Part of the Plants Over Plastics Collective. Full conversation linked in bio 👆

What do you wish you'd been taught earlier about your period? 👇

Did you know absorbency labels on period products are essentially made up?Or that period underwear has zero FDA oversigh...
07/05/2026

Did you know absorbency labels on period products are essentially made up?

Or that period underwear has zero FDA oversight, because it's legally just a garment?

Sara and Abby of GladRags have been sitting with these questions for years. We sat down with them for episode one of the Plants Over Plastics Collective to find out what they've learned.

Swipe for the quotes that stopped us mid-conversation. Full interview linked in bio 👆

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