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Edit + Icon Curated over catalogue. Custom with a point of view. Edit to become iconic. Formerly known as Not Your Mother's Jewellery

Breaking tradition, one band at a time. 💎✨Why are we settling for ordinary when your marquise diamond can anchor a stack...
10/08/2026

Breaking tradition, one band at a time. 💎✨

Why are we settling for ordinary when your marquise diamond can anchor a stack that is entirely, unapologetically yours? I paired this sharp silhouette with a mix of non-traditional bands, mixed colour metals, and unexpected angles to create a look that defies the rules.

If you want your ring stack to tell a story, stop looking at matching sets and start mixing the unexpected.

10/06/2026

There is truly nothing like the chunky, romantic sparkle of an old-world cut—especially when it’s locked into a heavy, substantial channel setting.

She’s timeless, she’s chic, and she’s officially off the market. 🍸✨

10/01/2026

Another round of unique wedding bands that make a serious statement. đź’Ť

Q3 in high definition đź’Ž
09/27/2026

Q3 in high definition đź’Ž

09/23/2026

Alright, lean in. It has come to our attention that some of you are failing to use your free will when selecting a wedding band. Lucky for you, I have our series Wedding Bands that Don't Suck series.

Swipe through, get inspired, don't be boring - exercise that free will.

09/22/2026

Alright, lean in. It has come to our attention that some of you are failing to use your free will when selecting a wedding band. Lucky for you, I have a part three of our Wedding Bands that Don't Suck series.

Swipe through, get inspired, don't be boring - exercise that free will.

Gemstones for fall? Groundbreaking, we know đź’ŽSwipe for some of our collection's most iconic gemstone pieces.
09/13/2026

Gemstones for fall? Groundbreaking, we know đź’Ž

Swipe for some of our collection's most iconic gemstone pieces.

09/10/2026

Shhh... class is in session ✨

And no, this pendant necklace is not just for the DIY girlies. Watch, learn, turn heads.

09/08/2026

Say goodbye to boring wedding bands.

Here are my top 5 picks for the girls that want a ring that is anything but trendy.

09/03/2026

NEW RING ✨ Thank god you're here to talk about it.

One of our most unique engagement rings ever has entered the chat. Emerald cut in a triple ring setting. She's everything we've been dreaming about.

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299 Northfield Drive E
Waterloo, ON
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