Edit + Icon

Edit + Icon Curated over catalogue. Custom with a point of view. Edit to become iconic. Formerly known as Not Your Mother's Jewellery

05/29/2026

It's 2026 and we're absolutely done with boring diamonds. Say yes and give them something to talk about šŸ„‚

Shall we suggest this 3 stone ring set in 14K yellow gold? 2.07 carat elongated cushion modified brilliant fancy deep brownish/pink colour with two pear diamonds on the sides.

No need to be boring here.

05/27/2026

Just a girl with full hands, sorry šŸ’ā€ā™€ļø

Make sure your hands are always full. Book our Styling Appointment to shop bespoke edits and ready to wear pieces.

A hand-engraved piece in a world of laser cut precision, iconic. This gold ring was a bespoke custom piece for a client ...
05/25/2026

A hand-engraved piece in a world of laser cut precision, iconic.

This gold ring was a bespoke custom piece for a client wanting birth flowers engraved throughout the ring. Hand engraving in 2026, as an art form, is equally rare and beautiful in its imperfections.

Swipe to see the original drawings from the hand-engraving artist. This type of jewellery design demands complete and utter trust in the artist.

And tbh, it could not have turned out more iconic šŸø

iPhone favourites as of late šŸøDiamonds, gold stacks, zebra print and pizza, welcome to the inside look at Edit + Icon.
05/22/2026

iPhone favourites as of late šŸø

Diamonds, gold stacks, zebra print and pizza, welcome to the inside look at Edit + Icon.

Long weekend is here to save the day āœØ
05/15/2026

Long weekend is here to save the day āœØ

05/13/2026

Thick or Thin? Thereā€™s no wrong choiceā€¦really.

But we're just going to say there is something about a thick band in 2026 that has our heart beating a bit faster.

So what are you choosing? Thick or thin, let us know in the comments šŸ‘‡

05/13/2026

An immediate add to cart šŸ›’

The story goes an oval, an emerald and a marquise had a baby. End of the story.

These two unique ovals are giving us everything we never knew we needed. Step cutā€¦ elongated ratiosā€¦ The hardest decision you will be making tonight is what never-boring, unique oval are you picking: option A or option B. Sound off in the comments below šŸ“¢

ICYMI Motherā€™s Day is Sunday and collectively, weā€™ve all decided she does in fact have enough mugs and candles.Ā This Mot...
05/09/2026

ICYMI Motherā€™s Day is Sunday and collectively, weā€™ve all decided she does in fact have enough mugs and candles.Ā 

This Motherā€™s Day give mom something that is forever! Edit + Icon gift cards are the perfect Motherā€™s Day gift that she can use to create her next heirloom piece. From bespoke custom edits to our ready to wear collection and more.Ā 

Purchase your gift card for mom online today!

05/08/2026

Diamonds > Chad

Diamonds are forever. Letā€™s make sure your jewellery does the talking.

Disclaimer: No Chad's were harmed in the making of this post.

Iā€™m Mariam ā€” founder and creative force behind Edit + Icon. As a generational jeweller, Iā€™ve spent years sourcing, curat...
05/05/2026

Iā€™m Mariam ā€” founder and creative force behind Edit + Icon. As a generational jeweller, Iā€™ve spent years sourcing, curating, and designing pieces that belong to your moment šŸø

Every decision ā€” from setting to metal to proportion ā€” is intentional. From carefully sourced pieces to custom designs, each one reflects a distinct point of view.

I believe in jewellery that earns its place in tomorrowā€™s heirlooms ā€” not because itā€™s old, but because itā€™s iconic.

Because itā€™s that good.

I canā€™t wait to welcome you into the world of Edit + Icon and create something iconic together.

Now accepting bookings at our brand new Waterloo location. Book your appointment through the link in bio.

Address

299 Northfield Drive E
Waterloo, ON
N2K4H2

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