10/13/2026
SG’s 1st Observation Hive!
We were so excited to offer this as an attraction at the Grand Opening of Golden Sorella Co. We loved being able to educate our customers on bee behaviour and introduce the community to various forms of Apitherapy.
Observing bees is considered an emerging extension of apitherapy, though it is more specifically categorized as therapeutic apiculture, apiary therapy, or “bee-watching.”
Traditionally, apitherapy refers to the medicinal use of products collected or secreted by honeybees, such as honey, bee venom, propolis, royal jelly, bee pollen, and beeswax. However, major modern apitherapy bodies—including the International Federation of Beekeepers’ Associations (APIMONDIA)—now officially expand this definition to include “all other effects resulting from proximity to a bee colony,” such as their sound, vibration, and visual presence.
All it needed was a fresh coat of white paint, silver hardware spray painted gold, and our top cover logo stencil on top to complete the Sorella Gold signature look.
Beautiful and Functional.
It was all the buzz. ✨