30/04/2026
We were finally in the same city after 5 years. Two days later, the situation in the UAE escalated; missile debris fell 500 metres from where we stood. It took us a while to find the words.
Two years of building Modaminds - a design and product development consultancy for fashion entrepreneurs - entirely across screens.
This year, we were finally in the same room, and then the world had other plans.
It felt unreal. It still does.
Dubai is known for being one of the safest places in the world - nothing could have prepared us for that moment.
When something like that happens, you don’t reach for your phone to post content. You step back, process, and hold on to the people next to you. That’s exactly what we did.
We’re grateful to be safe. Grateful for a country that moves quickly to protect its people. And honestly, grateful we had each other.
Coming back to social media didn’t feel right until now. But life goes on and showing up, even imperfectly, matters.
There is a lot going on in the world right now, and we know everyone is handling it differently. Some anxious, some carrying on, some still processing.
Wherever you are with it, we see you, and we’d love to hear how you’re all holding up.
Modaminds has always been about more than just design and production. It’s about genuine connection and community. That matters even more right now 🧡