08/16/2026
We don’t settle for the bare minimum 🙅🏽♀️
We’ve gotten so used to seeing the same fabrics in underwear that we’ve started to think they’re the only options.
Cotton. Polyester. Nylon. Spandex. Bamboo.
There’s a whole world of incredible textiles out there. Fabrics made from plants, seaweed, wood pulp, and other natural or thoughtfully made materials. Fabrics that can feel incredibly soft, breathable, lightweight, and genuinely beautiful to wear.
The funny thing is, these fabrics aren’t necessarily new or impossible. They’re just harder to make, harder to source, and more expensive.
So the industry keeps reaching for what’s easy and readily available.
And we’ve gotten so used to it that we’ve stopped expecting anything more. The reason specialty fabrics like ours aren’t readily available is that it’s expensive, and takes time.
You can’t just order this fabric off the shelf. It takes months of development to carefully create the blend, combining organic cotton with seaweed-infused eucalyptus lyocell and a cleaner stretch, instead of the conventional elastanes used in most underwear.
It’s far easier and cheaper to use fabrics that are already readily available, which is why you see so much conventional cotton and synthetic fabric in underwear out there in the world.
For most brands, that extra time and cost simply doesn’t make sense for the bottom line.
But we think what sits against your most intimate skin is worth the extra effort, time and money to create something that is good for us.