02/09/2026
Did you know that Mover is 44 years old?
And that it was the Swedish royalty’s favourite skiwear?
We are publishing the full story for the first time in our next newsletter: from its beginnings in Sweden in 1982, to walking away from our Gore-Tex® license on purpose in 2017, to launching the world’s first 100% plastic-free sportswear collection in 2021 – and all of the (re)starts in between.
Subscribe to discover the full story behind Mover, link in bio.