17/10/2023
I am Priyanka, the founder of Priya Wear, the lifestyle brand designed in Switzerland and made in India. I thought it would be nice to finally introduce myself! 🙂
Priya Wear started as a passion project when I was living & working in London. I’ve always loved Indian fabrics and colorful prints. I was often stopped on the streets of London for my outfits, and that’s when the idea sparked about launching my very own brand!
Every piece I design is inspired by my personal style in my showroom in Lugano. I work closely with my partners in India, where my manufacturing takes place.
I want to do things right by honoring our planet and the artisans involved in creating my collections. In fact, I am convinced that designing contemporary pieces made with better textiles will stand the test of time. I am committed to reducing waste by finding creating ways to use fabric scraps, like my beauty bags and dolls.
My vision for the future? I hope to keep creating. I hope to keep building meaningful partnerships with craftsmen in India and re-sellers all over the world. I hope to discover more and more heritage textiles from India and design pieces that you will consider timeless in your closet. I hope the challenges of running a business single-handedly will always be outweighed by knowing that I have found what I am meant to do in my life. I am sure that every order will feel as thrilling as that very first online order in 2019.
As I type, I can’t quite believe my collections have been selected by 50+ independent boutiques all over the world. To each of you that has supported my little business: THANK YOU.
With love,
Priyanka x