CHIC

CHIC Business negotiation / channel expansion / resource integration / international cooperation / market

As Asia's largest and most influential fashion trade show, CHIC has exhibition area of 100,000 square meters, more than 125,000 professional visitors, and from 20 countries and regions, more than 1,000 brands of these brilliant figures. CHIC is always a function of a set of trade negotiations, channel development, resource integration, international cooperation, market inspection, fashion publishi

ng, cross-border cooperation, capital docking and other integrated quality integrated resource platform; 25 years, CHIC Fashion Trade Show has been on the basis of changes in the industry and the market continue to innovate and grow together with China clothing brand, is the industry recognized Chinese clothing brand and the market development facilitator and witness.

True to its brand message, “Impossible is Nothing,” Adidas has been gearing up with a revived China strategy that double...
20/04/2023

True to its brand message, “Impossible is Nothing,” Adidas has been gearing up with a revived China strategy that doubles down on localization initiatives to position the brand: “In China, for China.”

WUJI is Adidas’ longest-running Chinese collection. First launched in collaboration with actor Jet Li in 2009, its concept about living with balance and without limitations is now sold around the world. WUJI’s 2023 drop will be marketed under Adidas’ Gen Z lifestyle sportswear label.

12/04/2023

CHIC, China International Fashion Fair is back and celebrated its 30. anniversary from March 28 to 30 at NECC in Shanghai with over 1270 exhibitors at 117,200 sqm and a record attendance of almost 150,000 visitors!

Shanghai multi-brand retailer and clothing label Doe has launched a clothing capsule with all-American denim brand Levi’...
12/04/2023

Shanghai multi-brand retailer and clothing label Doe has launched a clothing capsule with all-American denim brand Levi’s. The collab collection is dedicated to Shanghai’s beauty as a city.


China´s athleisure boom is hitting male consumers. While activewear has been trending among female consumers for some ye...
06/04/2023

China´s athleisure boom is hitting male consumers. While activewear has been trending among female consumers for some years, men are catching up now. For both international and domestic brands, this younger generation of gym-going men represents a new opportunity.

International brands like US activewear label Vuori or national players like Monster Guardians or OMG respond to the market demand. Comfort is key for the casual aesthetic fusing gym apparel, loungewear and streetwear.

Fashion collab CLOT X THE NORTH FACE 🏔 The Clot collection marks the first China-led collaboration for outerwear titan T...
01/04/2023

Fashion collab CLOT X THE NORTH FACE 🏔 The Clot collection marks the first China-led collaboration for outerwear titan The North Face. The project is a notable moment for Chinese streetwear as it was led by China.

It brings together two streetwear players that have a renowned reputation in the mainland, and taps into the upcoming gorpcore trend.

Inspired by Mother Earth, the collection has the slogan “colored by nature, inspired by exploration."


Product knowledge and quality are the absolute focus of WOW-IN, always combined with a high-quality, modern and clean de...
30/03/2023

Product knowledge and quality are the absolute focus of WOW-IN, always combined with a high-quality, modern and clean design 👜 With almost a quarter of a century of experience, Liu Shengyi's brand pays special attention to high-quality workmanship and all the subtleties of comfortable usage. WOW-IN´s "lightweights" are especially designed to make wearers feel comfortable, like a pair of gentle hands, giving comfort and companionship.

Discover the new WOW-IN collection at CHIC March 2023!

CHIC March 2023: 28.-30.3.2023
NECC Shanghai


Traditional Chinese clothing is the starting point for Ji Xiang Yi Jia's stunning creations. The dresses embody a natura...
29/03/2023

Traditional Chinese clothing is the starting point for Ji Xiang Yi Jia's stunning creations. The dresses embody a natural, free, and confident lifestyle. In a unique way, Ji Xiang Yi Jia integrates Chinese elements such as hand painting, embroidery and Chinese knot buttons into modern designs made of natural fabrics like silk, cotton, linen and satin for the modern urban woman.
The high-quality brand has long since made a name for itself, whether at the Shanghai International Fashion Week or in its flagship shops in top locations such as Yu Garden in Shanghai, Pingjiang Road in Suzhou, Confucius Temple in Nanjing and Yu Street in Hangzhou.

Fall in love with oriental beauty at their booth at CHIC March 2023!

CHIC March 2023:28.-30.3.2023
NECC Shanghai

Embrace everything! - that is the motto of womenswear brand Le.Shero. Based on the inner strength of its customers, the ...
28/03/2023

Embrace everything! - that is the motto of womenswear brand Le.Shero. Based on the inner strength of its customers, the label stands for inclusive and diverse fashion power. The Le.Shero lifestyle combines infintiy, intelligence, innovation and the courage to initiate.

You can find the new Le.Shero collection at CHIC March 2023!

CHIC March 2023: 28.-30.3.2023
NECC Shanghai

Makemoretime stands for a casual womenswear style inspired by the clean Korean look. High-quality everyday pieces that i...
27/03/2023

Makemoretime stands for a casual womenswear style inspired by the clean Korean look. High-quality everyday pieces that integrate texture and detail to create delicate outfits and make dressing more effortless.

Take some time to discover the Makemoretime collection at CHIC March 2023!

CHIC March: 28.-30.3.2023
NECC Shanghai


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Designer jewelry brand JCJ gives its customers the high-end feel and aesthetics of fine jewelry 💍 Natural gemstones as w...
26/03/2023

Designer jewelry brand JCJ gives its customers the high-end feel and aesthetics of fine jewelry 💍 Natural gemstones as well as high-quality artificial stones are combined by the JCJ design team with years of experience and modern designs to create matching pieces of jewelry for every occasion.

Discover the full range of JCJ at CHIC March 2023!

CHIC March 2023: 28.-30.3.2023
NECC Shanghai


Womenswear designer brand YWMM explores the universe 🚀 The SS23 collection is inspired by the aurora, which appears over...
25/03/2023

Womenswear designer brand YWMM explores the universe 🚀 The SS23 collection is inspired by the aurora, which appears over the high magnetic latitudes of the planet and is a colorful luminous phenomenon.
The YWMUM spring/summer looks are made with innovative printing technology while continuing the iconic design features of a diversified collection.

Make sure not to miss YWMM at CHIC March 2023!

CHIC March 2023: 28.-30.3.2023
NECC Shanghai

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Hey Lads! 👋 Playful Chinese kidswear brand Heylads offers kidswear, shoes and hats as well as schoolbags for the young c...
24/03/2023

Hey Lads! 👋 Playful Chinese kidswear brand Heylads offers kidswear, shoes and hats as well as schoolbags for the young consumers. With a keen eye for design and trends Heylads brings the colorful, imaginative and rich world of children into everyday life.

HEYLADS is a kidswear brand of HLA Group.

See you at at CHIC March!

CHIC March 2023: 28.-30.3.2023
NECC Shanghai


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