selfFab.

08/06/2026

selfFab. × freestyle ballers
FSFab. FC.
A collaboration that probably shouldn’t exist —
but somehow makes perfect sense.
Fashion.
Freestylers.
One pitch.

Yesterday, we stepped into the Hypebeast Cup
not as guests —but as players.
We competed.
We laughed.
We fought for every ball.
And we enjoyed every second together.
It was chaotic.
It was beautiful.
It was real.
Thank you
for creating this nice experience.
Thank you to the whole team
for making this moment possible.

selfFab. × フリースタイラー
FSFab. FC。
本来なら交わらないはずのコラボレーション。
でも、なぜか完璧にしっくりくる。
ファッション。
フリースタイラー。
ひとつのピッチ。
昨日、私たちは Hypebeast Cup に
ゲストとしてではなく、
プレーヤーとして立った。
競い合い、
笑い、
一球一球に全力でぶつかり、
その時間を心から楽しんだ。
カオスだった。
美しかった。
リアルだった。
この場をつくってくれた
に感謝します。
そして、この瞬間を共につくった
チームのみんなへ、ありがとう。

FSFab.fc team:





fs

06/06/2026

WORLD CUP WISHES___

PORTRAITS OF BELIEF

Hong Kong Chapter

Not everyone plays football.
But everyone wishes for something.

For the first chapter of Portraits of Belief, we met two
freestyle footballers in Sham Shui Po.

Different journeys.
Different ambitions.
Different wishes.

Yet both continue to chase something through football.

Because football is never only about winning.

Sometimes it is about belonging.
Sometimes it is about expression.
Sometimes it is simply about believing.

What is your wish?

WiSHES World Cup jersey tee pre-order available
in The fashion pop , DX design hub.
Official online store, 🔗 in bio






Freestyle ballers
Photography

06/06/2026

WORLD CUP WISHES___

PORTRAITS OF BELIEF

Hong Kong Chapter

Not everyone plays football.
But everyone wishes for something.

For the first chapter of Portraits of Belief, we met two
freestyle footballers in Sham Shui Po.

Different journeys.
Different ambitions.
Different wishes.

Yet both continue to chase something through football.

Because football is never only about winning.

Sometimes it is about belonging.
Sometimes it is about expression.
Sometimes it is simply about believing.

What is your wish?

WiSHES World Cup jersey tee pre-order available
in The fashion pop , DX design hub.
Official online store, 🔗 in bio





Freestyle ballers
Photography

04/06/2026

From London Fashion Week to the Stage of Glory. 🖤➡️💙

Continuing the design narrative debuted at London Fashion Week back in February, selfFab. is immensely proud to have custom-tailored the official presentation suits for Kitchee SC ‘s very own—Kam Chi Kin Jason, Tan Chun Lok, Yumemi Kanda, Pong Cheuk Hei, Jay Haddow, and Dantas—at the recent Hong Kong Top Footballer Awards.
This time, we infused the iconic “Blue Birds” spirit directly into high-end tailoring. The suits feature a unique heat-reactive technological fabric. Underneath the understated, midnight-black silhouette, the material shifts beautifully with the players’ body heat, subtly revealing the undeniable “Blue Pulse” of Kitchee.
Once again, a huge congratulations to all the award-winning Kitchee players! 🏆⚽ It is selfFab.’s absolute honor to document your year of sweat, dedication, and glory through the lens of fashion.
The pulse keeps beating. The blue never fades.

延續今年 2 月在倫敦時裝週的合作概念，在剛過去的香港足球明星選舉頒獎禮上，selfFab. 非常榮幸能為傑 的球員們：
甘智健、陳俊樂、神田夢實、龐焯熙、慈英及鄧達思特別量身定制專屬禮服。
我們將「藍鳥精神」注入高級剪裁之中。禮服特別採用了遇熱變藍的感溫科技物料——在沉穩低調的黑色廓形下，隨著球員的體溫起伏，隱隱流淌出屬於傑志的「藍鳥脈搏（Blue Pulse）」。

再次祝賀所有獲獎的傑志球員！🏆⚽能用時裝紀錄你們這一年來的
汗水與光榮，是 selfFab. 的榮幸。

Stylist .wh
Tailor: 蔣建芳

24/05/2026

Step by step, Japanese football has grown into something the world can no longer overlook.

Yet in FIFA World Cup history, Japan national football team still finds itself standing before the same line.

From 2002 to 2022, how many times has it felt like Japan was finally about to go further — only to fall one step short, one last second, one last kick.

16 is the wall.

8 is the dream.

16 → 8 is the wish that this time, “a proud defeat” is no longer the ending — that the line finally moves forward.

Not just one more step.

A breakthrough.

Wishes, the World Cup tee series now available for pre-order.
Link 🔗 in bio

一步一步，日本足球已經走到讓世界球迷不得不認真看待。

然而在世界盃的歷史裡，日本國家隊始終停在同一條線前。

從 2002 到 2022，多少次突破都像終於可以再走遠一步——
最後，卻總是差一步、差一秒、差最後一腳。

16 是高牆。

8 是夢想。

16 → 8

是一個願望——這一次，雖敗猶榮不再是結局；
讓那條線，終於向前移動。

不只再走一步。

而是，一次突破。

🏆🇮🇳❣️

13/05/2026

5/9 — Hybrid League Hong Kong officially kicked off ⚽
DX Design Hub started heating up from the afternoon.
The Freestyle Football Battle opened the ground —
Players stepping into the circle, bringing rhythm, control, sweat, and real technique.
Judges, guests, friends, and familiar faces gathered around.
The energy was close, raw, and alive.
As night fell, the space shifted into party mode.
Music up.
Jerseys tried on.
Showpieces no longer just displayed —
but worn, moved in, lived.

Thank you to every player, judge, guest, and friends
who showed up and supported.
Hybrid Ground HK is now open.
World Cup remake pieces and SS26 collections are on site.
If you missed 5/9,
the space is still ready for you.
Come step into the ground @ DX design hub,
from 5/9 to 7/20🫶🏽🤍⚽️

Thank you

Champion: .h
2nd Place:
3rd Place:

Guest Presenters:
的波仙人
Anson(Kitchee) .w_

Prize Sponsors:
Tournament flight:
Performance drink:
Freestyle gear: .shop

Judges:
Hong Kong Freestyle Champion:
Team Captain: .1118
Former World Champion:

DJ:
MC:
Photography by
Beers supported by

13/05/2026

13/05/2026

5/9 — Grand Opening Night at
The Fashion pop, DX design hub.
Freestyle battle.
Interactive football moments.
Jerseys styled on.
VIP friends.
Music. Movement. Heat.
It wasn’t just an opening.
It felt like a football gathering.
From battle circle to party floor,
football moved through fashion and back again.
If you missed the night,
Hybrid Ground HK is still here.
Drop by.
Experience it properly.

S/S26 collections, new remake jerseys arrival.
Come to DX Design Hub.
5/2-7/20
11:00-19:00