A brand born from the definition of a promise, that becomes a lifestyle and that designs experiences when contacting its customers. Carolina Jimenez Giraldo, is a great example of entrepreneurship, a woman of character, who studied Social Communication, but her great affinity and passion for fashion led her to leave her profession and her native city, Manizales, to move to the Colombian capital an
d explore this big world of fashion. It was there where the opportunity to work as a model showed up, and she participated in many advertising campaigns for different brands at the national and international level, one of the most recognized is "Chica Águila". She has distinguished herself for her unconventional style, and each time she participated in a casting, the other models were fascinated with her Looks, and asked her where she bought her clothes, and told her they wanted to dress like her, but what they did not know is that they were her own designs. Carolina had an innate talent that she had not taken advantage of, and this is how this great brand is born. In 2011, the first collection is launched, and since then it has been a great success, given the way the brand communicates its promise to all its target audience, at every point of contact, the excellent quality in each of the clothes, personalized customer service, continuous and renewed fashion offer and exclusive designs... are the elements that have made a difference in La Tucha fashion Wear (TFW) through an own lifestyle.
