Theory Concept

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Theory Concept The boutique that inspires nobility, elegance and good taste.

I’M BRIAN
02/10/2026

I’M BRIAN

LIU JO - The black loafer in its most iconic version: glossy, essential, perfect with tailoring as well as with dark den...
29/09/2026

LIU JO - The black loafer in its most iconic version: glossy, essential, perfect with tailoring as well as with dark denim.

LIU JO
29/09/2026

LIU JO

LIU JO - The black derby shoes. Perfect with a deconstructed suit, cropped trousers, or dark denim.
29/09/2026

LIU JO - The black derby shoes. Perfect with a deconstructed suit, cropped trousers, or dark denim.

I’M BRIAN - New denim wide raw wash
28/09/2026

I’M BRIAN - New denim wide raw wash

I’M BRIAN - Suit Collection
27/09/2026

I’M BRIAN - Suit Collection

PEGADOR FW 26/27
23/09/2026

PEGADOR FW 26/27

LIU JO - New Collection FW 26/27
19/09/2026

LIU JO - New Collection FW 26/27

I’M BRIAN - Jeans balloon stone grey
18/09/2026

I’M BRIAN - Jeans balloon stone grey

I’M BRIAN is no longer just a collection, it is becoming an identity. A vision. The FW27 collection is another step forw...
12/09/2026

I’M BRIAN is no longer just a collection, it is becoming an identity. A vision.

The FW27 collection is another step forward. Discover it.

Address

25 Martiou Street No. 24
Paphos
8047

Opening Hours

Monday 10:00 - 19:00
Tuesday 10:00 - 19:00
Wednesday 10:00 - 19:00
Thursday 10:00 - 19:00
Friday 10:00 - 19:00
Saturday 10:00 - 18:00

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