NOT by Jenny Lai

NOT by Jenny Lai Fashion label designed and crafted in NYC by Jenny Lai and loved by curious, creative humans.

Designer Jenny Lai, who grew up playing music, dancing, and acting, equates the adrenaline of performing on stage with the adrenaline of getting dressed. Inspired by the physical processes of putting on and off clothing, the act of getting dressed in NOT becomes an experience within itself. NOT produces ready-to-wear collections in limited edition, custom performance-wear for musicians and dancers, and collaboration projects as a mobile studio around the world.

At once delicate and strong, lace sleeve details on violinist Miriam Helms Ålien from our designs for Spectacle, an inte...
02/09/2026

At once delicate and strong, lace sleeve details on violinist Miriam Helms Ålien from our designs for Spectacle, an interdisciplinary performance at TONHAIN in Berlin.

Photos CLARA EVENS PHOTOGRAPHY

Marigold beauty. Andrea in our Interlock Coat Gabardine and Rib Yoke Pants, photographed by Nima Chaichi 🧡
01/09/2026

Marigold beauty.

Andrea in our Interlock Coat Gabardine and Rib Yoke Pants, photographed by Nima Chaichi 🧡

Details of our textile sculpture installed at TONHAIN in Berlin during their 2025-2026 concert season "Resist - the Soun...
28/08/2026

Details of our textile sculpture installed at TONHAIN in Berlin during their 2025-2026 concert season "Resist - the Sound of Defiance".

Over 8000 hand-stamped dots, over a set of symbolic garments, that compose this archival image of a suffragette being walked away by two men of enforcement at a protest in London.

Our custom "flag" dress for Spectacle, beautifully performed in by Hanni Liang . Spectacle is an interdisciplinary perfo...
26/08/2026

Our custom "flag" dress for Spectacle, beautifully performed in by Hanni Liang .

Spectacle is an interdisciplinary performance inspired by early feminist history, produced in collaboration with Tonhain Kollektiv in Berlin.

Photo magic by CLARA EVENS PHOTOGRAPHY

Leave it to an artist Will DeNatale to match his NOT Breeze Tee with his surroundings, and his belongings 😂😍
17/08/2026

Leave it to an artist Will DeNatale to match his NOT Breeze Tee with his surroundings, and his belongings 😂😍

A sweet backstage shot with the musicians!Tonhain Kollektiv lai.yili Miriam Helms Ålien Hanni Liang 📷 CLARA EVENS PHOTOG...
14/08/2026

A sweet backstage shot with the musicians!

Tonhain Kollektiv lai.yili
Miriam Helms Ålien
Hanni Liang
📷 CLARA EVENS PHOTOGRAPHY

Detail of our transforming pants that reveal and cover a fluttering display of ribbons. Created for "Spectacle", an inte...
11/08/2026

Detail of our transforming pants that reveal and cover a fluttering display of ribbons. Created for "Spectacle", an interdisciplinary performance with Tonhain in Berlin.

Photo by CLARA EVENS PHOTOGRAPHY of pianist Hanni Liang.

Behind the design: The WSPU suffragettes knew the importance of visual branding as a visible and public show of support, and they made it easy to participate. A few scraps of fabric or ribbons, in their colors of purple, white, and green, affixed to their clothes could signal support for women's right to vote.

Cape-like sleeves on our P**f Sleeve linen and lace shirt for "Spectacle". Inspired by early feminist history, taking pl...
05/08/2026

Cape-like sleeves on our P**f Sleeve linen and lace shirt for "Spectacle".

Inspired by early feminist history, taking place as an interdisciplinary concert combining fashion, music, and discourse at Tonhain Kollektiv in Berlin.

31/07/2026

We're popping up today and tomorrow with wanderobe.co at Walker Hotels Tribeca!
10-5 PM come through!

Enjoying these delicious warm summer nights in NOT ⅼ Fashion Brand. An archive style from NOT AW14.     📸 burgessvoshell
30/07/2026

Enjoying these delicious warm summer nights in NOT ⅼ Fashion Brand. An archive style from NOT AW14.



📸 burgessvoshell

Adresse

Berlin

Öffnungszeiten

Montag 09:00 - 17:00
Dienstag 09:00 - 17:00
Mittwoch 09:00 - 17:00
Donnerstag 09:00 - 17:00
Freitag 09:00 - 17:00
Samstag 09:00 - 17:00

Benachrichtigungen

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