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AYANI

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Effortless, feminine and undeniably elegant, AYANI represents the affordable luxury clothing that you will not be able to leave sitting in your wardrobe.

Created in Berlin, each style aims to reflect the confidence of the modern woman.

13/10/2026

What actually happens before a new collection goes live? 👀

Ideas, sketches, fabrics, samples, fittings, adjustments… and a lot of decisions along the way. 🤍

A little behind the scenes of how an AYANI collection comes to life.

Stay tuned to see our new collection come to life. ✨

01/10/2026

21 days. €20,000. And we made it. ❤️

I’m still processing what just happened.

What started as a number that felt almost impossible turned into 103 orders from 94 women across 13 countries.

But more than the numbers, what I’ll remember is the amount of love and support behind them.

Thank you for believing in what I’m building.
For sharing my vision and my values.
For choosing a small independent brand.
For telling your friends about AYANI.
For sending messages, sharing the campaign, buying a dress, buying a gift card and helping AYANI keep going.

Building AYANI has always been deeply personal to me, so seeing how many incredible people are here, who understand what I’m trying to create and genuinely want to be part of it, means more than I can properly put into words.

I feel incredibly lucky to have this community around AYANI.

YOU MADE IT HAPPEN.
NEXT COLLECTION: FUNDED.
LET’S MAKE IT!

Thank you, truly ❤️
Ani

versatile dresses, dresses for work, office to dinner outfit, sustainable dresses, timeless dresses, money can't buy happiness slow fashion

30/09/2026

21 days ago, €20,000 felt like an impossible number.

And now, on the final day, we’re only around €1,000 away from being able to finance the next collection.

I can’t quite believe we got this far!

But we’re not there yet and today really matters.

If you’ve been thinking about an AYANI dress, please order today.

If you don’t know which dress to choose yet, you can also buy an AYANI gift card and use it later, including for the next collection.

And if buying isn’t right for you, please send ayani.co to one or two women you genuinely think would love my dresses.

We’re so, so close. Thank you ❤️❤️❤️

DAY 21/21
€18,799 / €20,000

versatile dresses, dresses for work, office to dinner outfit, sustainable dresses, timeless dresses, money can't buy happiness slow fashion

27/09/2026

The worst thing about wrap dresses? You spend the whole day checking whether the neckline is still closed.

That’s exactly what we wanted to fix with Sophie.

We worked on the cut so you can move, bend, sit, walk without constantly adjusting it or worrying about showing too much.

Know someone who always complains about the cleavage on wrap dresses? Send her this.❤️

Maybe Sophie is exactly the dress she’s been looking for. And if she falls in love with AYANI and orders now, her purchase will also bring us one step closer to financing our next collection.

Thank you, truly. ❤️

DAY 18/21
€14,748 / €20,000

versatile dresses, dresses for work, office to dinner outfit, sustainable dresses, timeless dresses, money can't buy happiness slow fashion

26/09/2026

5 days left. €13,500 reached. €6,500 still missing.

If you’ve been thinking about an AYANI dress, please buy it now.

You can also buy a gift card in a value of your choice either for your next purpose or as a sustainable gift to your eco-conscious girlfriends which they will definitely love 🥰

And if not, please send ayani.co to 2–3 women who you genuinely think would love our dresses.

At this point, every order and every introduction really matters.

Thank you!❤️

DAY 17/21
€13,447 / €20,000

versatile dresses, dresses for work, office to dinner outfit, sustainable dresses, timeless dresses, money can't buy happiness slow fashion

25/09/2026

DAY 16/21. We’re sooooo close. 💛

Every order, every share and every person you tell about AYANI brings us one step closer to making our next collection possible. 🤍

Already have enough AYANI dresses? Don’t buy another one — share us with someone who might love what we do.

Let’s make it happen: €12,440 / €20,000 ✨

24/09/2026

We produce in Europe in very small quantities, use sustainably made fabrics that cost significantly more than conventional ones, and we don’t get the fabric or sewing discounts large fashion brands do.

If you’re trying to buy fewer but better pieces, then AYANI is for you.

And if someone came to mind while reading this, send her this reel. Maybe she will fall in love with AYANI and make a purchase right now to help us finance our next collection.

Thank you ❤️

DAY 15/21
€11,948/€20,000

versatile dresses, dresses for work, office to dinner outfit, sustainable dresses, timeless dresses, money can't buy happiness slow fashion

21/09/2026

I’m determined to find out and hopefully, one day, say: I told you so. 😏

Right now, though, we need your help to keep proving it. We’re still missing €10,000 to finance our next collection.

If you want to see AYANI continue: buy a dress (or a gift card) today or share AYANI with 1–2 friends who you think will genuinely love what we do.

Help us make the next collection possible. ❤️

DAY 12/21
€### / €20,000

versatile dresses, dresses for work, office to dinner outfit, sustainable dresses, timeless dresses, slow fashion, mompreneur, female founder

20/09/2026

Because saying “I designed it” somehow still feels awkward after all these years.

But right now, I actually need to get better at saying it.

AYANI needs to reach €20,000 in sales by the end of September to finance our next collection.

So if you like the dress, this is the moment to have a look at ayani.co.

And if it’s not for you, send the website to someone who might love it ❤️

DAY 11/21
€9,891 / €20,000

versatile dresses, dresses for work, office to dinner outfit, sustainable dresses, timeless dresses, slow fashion

Adresse

Schönhauser Allee 132
Berlin
10437

Öffnungszeiten

Dienstag	12:00 - 17:00
Mittwoch	12:00 - 17:00
Donnerstag	12:00 - 17:00
Freitag	12:00 - 17:00
Samstag	12:00 - 17:00

Website

http://www.ayani.co/

Benachrichtigungen

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