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IMAIMA ÏMAIMA is a slow fashion label designed in Berlin, made with artisans in Jaipur — hand embroidery, block printing, hand-weaving. No harmful synthetics.

Natural and certified organic fibres only. Made to be worn for years, not a season. IMAIMA is a sustainable fashion brand, for the new generation of women. Our designs are stories of a woman’s life, her identity and her love for her culture.

28/10/2026

Styled by ÏMAIMA: a few ways the season looks on us.
Different pieces, different proportions, one thread running through all of them: natural fibres, hand-finished details, and shapes cut to stay in your wardrobe long after the season turns.

Which look would you wear first?👀

Nothing excessive. Everything considered.

iimaima.com

26/10/2026

ÏMAIMA Archives: the SUSAN dress.
Hand-woven cotton, made slowly, which is why it feels the way it does: soft against the skin, breathable, and better with every wash. A weave like this isn’t built for one season. It’s built to be worn, washed, and worn again.

Nothing excessive. Everything considered.

iimaima.com

16/10/2026

At the end of every production cycle, fabric remains. We don't call it waste. We call it the next thing.
The Slough Bag — made in Berlin from the offcuts of our sampling process, cotton linen, one of a kind. What it's made from depends entirely on what was left over that round, so no two bags ever come out the same.

Which means whoever has this one, has the only one. 🌟

Shop now at iimaima.com or

12/10/2026

Styled by ÏMAIMA: black, grounded by one detail that stops you.

The AMINAH velvet sweater carries a hand-embroidered khorshid khanum — the „sun lady,“ a figure that’s followed Persian art and culture for generations — set against the SHIVA cotton hijab in black, and the NYAM chiffon trousers in cream for contrast. Velvet against cotton against chiffon, one warm note breaking up the black.

Tag someone who’d wear this.

Shop now at
iimaima.com

09/10/2026

Pick it up and you'll feel it before you see it — hundreds of tiny knots, each one holding a single bead in place along the edge.

No machine does this. A hand does, bead by bead, knot by knot, until the fringe catches light the way only something made slowly can.

Shop now at
iimaima.com

07/10/2026
Hand-woven cotton, crafted into a timeless, slouchy coat. Hand embroidery along the sleeves, fully lined, built to be wo...
05/10/2026

Hand-woven cotton, crafted into a timeless, slouchy coat. Hand embroidery along the sleeves, fully lined, built to be worn for seasons.

Look closely and you'll find two birds meeting where the hands meet, a nod to The Conference of the Birds — Farid ud-Din Attar's 12th-century Persian poem, where a journey ends not in finding another, but in finding your way back to yourself.

Part of the Modest Collection.

Shop now online at
iimaima.com
Also available at Maqu
and Studio 5 Berlin

30/09/2026
25/09/2026

Styled by ÏMAIMA: three shades of warmth, layered into one look.
For this one, we’re playing with texture and fit — the FILIZ cotton corduroy jacket in red, over the MEY blouse in rosé, crafted from woven fluid modal, paired with the fitted SEFA midi slit skirt in persimmon. Structure against fluid fabric against the last light of summer.

How would you style the FILIZ Jacket?

iimaima.com

23/09/2026

Every block print starts the same way — a hand-carved wooden block, dipped, pressed, lifted. Repeated until the pattern holds across the whole length of fabric.

This is the print behind the HAYAT top, built from three separate blocks — one for the background, one for the green leaves, one for the red flowers. Each color pressed on its own pass, one shape at a time, until they align into a single pattern.
No two lengths come out identical — a slight shift in pressure, in ink, in the hand doing the pressing, and the pattern moves with it.

Shop now at
iimaima.com ➡️ link in bio.

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