14/10/2026
To generate genuine value through AI, a customized strategy is essential, one that aligns with the unique needs and processes of the company.
We have now launched the AI Powerhouse at Freudenberg Performance Materials. This Freudenberg Group-wide, cross-functional initiative brings together expertise from IT, sales, business process excellence, manufacturing, communications, and other areas across the company. Through frequent collaboration among the AI Powerhouse teams of different group companies, we can identify and implement best practices on a larger scale.
The initiative builds on the group-wide motivation that AI should deliver a significant contribution to our business success. AI initiatives need to be developed directly out of business strategy, with a focus on end-to-end processes rather than isolated individual applications.
The team has kicked off its work with a clear ambition: to identify where artificial intelligence can create real value for our company.
This involves looking beyond the hype surrounding AI and asking the right important questions. How can AI help us open up new business opportunities? How can it make processes more efficient? How can it help us solve difficult problems? And how can it help us improve quality or create better solutions for our customers?
Specifically, the AI Powerhouse is responsible for identifying potential value, collecting AI ideas and use cases, prioritizing and evaluating initiatives, ensuring transparency regarding benefits, effort, and risks, guaranteeing the scalability of solutions, and sharing knowledge with other business groups.
We don't view AI as a substitute for expertise. Instead, we’re exploring what becomes possible when our experts have entirely new tools at their fingertips. This means more ideas, faster iterations, and greater possibilities.
The AI Powerhouse team is now getting to work. They started with a functional assessment of current topics, projects, and ideas related to AI. The next step is to transform ideas into applications and applications into measurable value.
We're excited to read in the comments about the processes in which AI has created genuine value for you.