28/05/2026
and announce a new strategic partnership, marking the beginning of a long-term collaboration connecting the worlds of fashion, resort wear, wellness, and contemporary lifestyle across Copenhagen and Miami.
The partnership will be announced during the 22nd edition of PARAISO Miami Swim Week, taking place May 27-31, 2026, in Miami Beach, and will officially launch at CIFF 67 this August in Copenhagen, where PARAISO Miami Swim Week will introduce a dedicated showcase highlighting selected brands from its international portfolio.
The collaboration forms part of CIFF’s expanding strategic focus on activewear, wellness, and lifestyle – categories that continue to reshape the global fashion industry and consumer behavior. As highlighted by , the active lifestyle and “athleisure” markets have evolved far beyond performance apparel into a broader “wellbeing economy,” where consumers increasingly integrate health, longevity, movement, and wellness into their identities and purchasing decisions.
As part of this strategic direction, CIFF will soft-launch the new category focus during CIFF 67 through a curated PARAISO Miami Swim Week activation featuring selected resort and swimwear brands, including Miami-based resort wear label .
The collaboration between CIFF and PARAISO Miami Swim Week is planned as an ongoing annual partnership with activations and initiatives focused on the August edition in Copenhagen.
Photo credit and
🔗 Read more via link in bio.